Repositorio Institucional Universidad EAFIT ::Examinando por Materia "Plan de mercadeo"

Examinando por Materia "Plan de mercadeo"

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Diseño de plan de marketing para la empresa Esgryma Consulting Group en Cartagena, 2021
(Universidad EAFIT, 2021) Mora Soto, Ernesto Fidel; Londoño Vélez, Natalia; Uribe de Correa, Beatriz Amparo
Marketing has become an element to coordinate business activities. For this reason our objective was to propose the design of the marketing plan for the company Esgryma Consulting Group in Cartagena. Method. A study was carried out using two research modalities, qualitative and quantitative, and focused on the analysis of the market of occupational risk consultancies in Cartagena. To collect the information, a semi-structured interview was conducted with eight clients linked to the company, which allowed us to analyze the client's perception of the advisory, consulting and training services in occupational risk management from the marketing mix (4P). Additionally, a contextual and situational analysis was carried out to identify the consumption trends of the services offered by Esgryma, in addition to an analysis of the competitive environment comprising an internal and external environment, clients and competition, where we used tools such as DOFA, Pestel and Porter's 5 forces. Results. Current customers were analyzed based on their needs, motivations and buying habits to obtain insights that allowed us to propose strategies. Conclusions. This perspective allowed to propose the strategies of the marketing plan and its fundamental elements, such as objectives, strategies (4P) and tactics, budget and follow-up plan, in order to increase competitiveness and improve the value proposition and services to customers.
Diseño de plan estratégico de mercadeo para posicionar a la Clínica Especializada La Concepción S.A.S como una institución prestadora de servicios de salud de alta complejidad
(Universidad EAFIT, 2023) Ruiz Serna, Ornella Rosa; Vélez Londoño, Natalia; Uribe de Correa, Beatriz Amparo
The La Concepción Specialized Clinic is a healthcare institution that provides specialized services to patients with moderate and high-complexity needs. Its goal is to offer solutions to the medical needs of users in the region that primary and low-complexity health centers cannot cover, through medical specialties, equipment, and treatments that improve their quality of life. This study was conducted using the Marketing Strategic Plan methodology defined by EAFIT University, which consists of three stages. The first stage included the problem, the company's presentation and objectives, a conceptual framework, and methodology. In the second stage, a situation analysis was carried out, including the internal and external environment and market analysis. In the third stage, strategic objectives, strategies outlined from the marketing mix, tactics, budget, and follow-up were formulated. Finally, the strengthening of the after-sales service and the design of internal strategies with employees were recommended.
Formulación plan de mercadeo Truchas Belmira S.A.S.
(Universidad EAFIT, 2021) Montagut Torrado, Andrés Felipe; Ochoa Muñoz, David Andrés; Giraldo Hernández, Gina María; Cadavid Gómez, Hernán Darío
Plan de emprendimiento con énfasis en mercadeo
(Universidad EAFIT, 2024) Echeverria Blanco, Cynthia Alejandra; López Molano, María Elisa; Henríquez Díaz, Ángela María; Franco Ruiz, Camilo
Plan de mercadeo - Extensión del servicio de Doctor Autos para el público en general
(Universidad EAFIT, 2024) Serna Salazar, Meiber; Tamayo Bustamante, Jairo Alejandro
Plan de mercadeo 2021-2022 para Pineapples Don't Have Sleeves
(Universidad EAFIT, 2021) Sandoval Serna, Isaac; Ríos Molina, Carolina
Plan de mercadeo 2023 para la empresa Distrimotos S.A.S.
(Universidad EAFIT, 2023) Gallego Montoya, Lina María; Serrano Rivero, Sergio Andrés; Uribe de Correa, Beatriz Amparo
Plan de mercadeo Bless Spa
(Universidad EAFIT, 2023) Sánchez Mejía, Rude José; Henríquez Díaz, Ángela María
Plan de mercadeo Caldas Motor S.A.
(Universidad EAFIT, 2021) Arcila Arias, Alejandra; Giraldo Parra, Diana Carolina
Plan de mercadeo Causa & Efecto
(Universidad EAFIT, 2021) Illera Arias, Daniela Carolina; Tabares Gil, Catalina
This project is based on the development of the marketing plan for the company Cause & Effect in the city of Medellín, focused on the construction sector for medium-sized companies in Antioquia, Bogotá and the Coast of Colombia. The methodology is to analyze the competition of the company, therefore within the sector was through the 5 forces of Porter, to develop strategies to enter the construction sector. The macro and microenvironment are also analyzed, resulting in some elements needed to know the changes in the industry and their influences on the daily operations of the company. Finally, these strategies and tactics are proposed to generate improvement through actions in accordance with the requirements for skill schools to impact the market.
Plan de mercadeo Clínica Odontológica AAA
(Universidad EAFIT, 2021) Arboleda Gutiérrez, Lina Marcela; Roldán Yepes, Raquel
Amparo Aguirre Arenas Dental Clinic is a company that specializes in smile design and other dental services, seeking to offer its patients personalized solutions for their dental needs through treatments that improve the aesthetics of their teeth and smile. This work was carried out under the marketing plan methodology defined by EAFIT University, which consists of three stages: the first stage introduces the presentation of the company and its strategic orientation, an analysis of the situation (internal and external environment) and a market analysis. The second stage presents the objectives, strategies and tactics, as well as the required market research that was carried out. The third stage includes a schedule of activities and instruments drawn up to control and follow up this marketing plan. Among the recommended strategies to be implemented were: first, the design of the brand's DNA as the main axis and starting point for any marketing strategy. Second, the implementation of an integrated communications strategy. Third, the strengthening of the current digital marketing strategy through the creation of a landig page, as well as positioning the brand in social networks. Finally, a recommendation to strengthen the after-sales service process and to design the sales force profile.
Plan de mercadeo Cool Drink
(Universidad EAFIT, 2023) López Carvajal, Laura; Guzmán Garzón, Catalina Cecilia
Plan de mercadeo de 2023-2024 para una Pyme de Medellín, Colombia, orientado al nuevo mercadeo de servicios
(Universidad EAFIT, 2023) Herrera López, Brodny Yessid; Tamayo Bustamante, Jairo Alejandro
Plan de mercadeo digital para una empresa de investigación de mercado en Colombia
(Universidad EAFIT, 2020) Álvarez Uribe, Héctor Andrés; Uribe Ochoa, Beatriz Amparo; Lalinde Arango, Verónica
The digital world, and with it the hyperconnectivity of today's consumer, makes it necessary for market research companies to adopt a digital marketing plan that allows them to maintain a good online positioning to increase the possibility of having an effective sale of their product or service. Therefore, this work begins with a bibliographic review of digital audiences and the main consumer trends that will allow the development of the SOSTAC methodology where the current situation of the main companies in the industry in Colombia is investigated in addition of two global benchmarks. A diagnosis is made against the plans and strategies they have in digital marketing, the target audience for the service is defined and finally the most appropriate channels and the optimal method of controlling the digital marketing plan is identified.
Plan de mercadeo empresa Ascenso Construcción & Desarrollo, Proyecto Ciudadela El Paraíso
(Universidad EAFIT, 2021) Correa Ocampo, Santiago; Roldán Yepes, Raquel
Plan de mercadeo Fábrica de Contenidos EAFIT
(Universidad EAFIT, 2022) Martínez Márquez, María Ximena; Echeverry Osorio, Isabel Cristina; Escobar Escobar, Ana Cristina
Plan de mercadeo Frozen Rolls
(Universidad EAFIT, 2021) Tobón Salazar, Luis Felipe; Henríquez Díaz, Ángela María
Plan de mercadeo Fuego Alto cocina relacional
(Universidad EAFIT, 2024) Botero Giraldo, Juan David; Congolino Solarte, Laura Alejandra; Henríquez Díaz, Ángela María
This marketing plan was developed for the family-owned company Fuego Alto, located in the city of Envigado, Antioquia, Colombia. The company specializes in corporate events with catering services and culinary workshops. The objective of this study is to strengthen the positioning of the culinary workshops within the company’s service portfolio so that they represent a greater percentage of total revenue within one year. The methodology employed in this plan was varied, combining quantitative research through customer surveys and qualitative research through in-depth interviews and event observation. From these methods, valuable insights were identified regarding areas requiring reinforcement to enhance the visibility of the workshops. Based on these findings, various strategies were proposed, encompassing different channels for the short and medium term, enabling the company to begin applying them and achieve the stated objective.
Plan de mercadeo iAgency
(Universidad EAFIT, 2023) Santiago Pereira, Ángela Carolina; Henríquez Díaz, Ángela María
In the revolutionary world of marketing, everyday companies deal with different challenges that require the skills of leaders and teams capable of carrying out actions that mobilize the evolution of the companies, in order to last in time and be competitive in the market in which they are located. This objective requires the rigor of a marketing plan such as the one presented below, in which concepts are developed, an analysis is established and a work structure is built with tools for the formulation, planning, control and evolution of the main objectives, which will represent for the company iAgency the establishment and growth of the business.
Plan de mercadeo Juanna Home
(Universidad EAFIT, 2024) Zuluaga Granobles , Daniel Alberto; Ruiz Velásquez, María Andrea

Examinando por Materia "Plan de mercadeo"

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