Examinando por Materia "Plan Exportador"
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Ítem Diseño de un plan exportador para la empresa Confecciones KATEX S.A.S.(Universidad Eafit, 2020) Cardona Vélez, Carlos Mario; Henao Sierra, Diana María; Giraldo Hernández, Gina MaríaThis work consists of the elaboration of an export plan for the company Confecciones KATEX, from the city of Medellín, dedicated to the manufacture of clothing for third parties. This work applies the methodology defined by the EAFIT University, which consists of three phases: the first is an internal diagnosis of the current conditions of the company, the peculiarities of the product, the export experience of the company, and the current market conditions. The second phase consists of the analysis of different variables used to pre-select three markets, the target market, and product analysis for the selected market. During this second phase, I used open internet portals to corroborate target market intelligence, which analyzes the following among other variables: the political, economic, social, exchange risk, the social situation, the legal and regulatory environment, the existing free trade agreements, the cultural environment, human talent, the country's infrastructure and the presence of distributors and intermediaries in the selected country. And the third and final phase consists of the design strategies and recommendations to implement the action plan and a schedule of activities to achieve it.Ítem Plan exportador Gryntec S.A.S(Universidad EAFIT, 2018) Quiros Pinto, Martin Fabian; Giraldo Hernández, Gina María; Zuñiga Raigoza, Jaime AlbertoÍtem Plan exportador Todo Herrajes S A S.(Universidad EAFIT, 2021) Cardona González, Julián David; Ortiz Arango, Jaime Andrés; Giraldo Hernández, Gina MaríaThis document shows the step-by-step scheme of the investigative process for the development of the export plan of the Company Todo Herrajes S A S. The research process for the development of the work is divided into four phases, which are the following: • First: it contains a diagnosis of internationalization in order to demonstrate the needs and installed capacity of Todo Herrajes S A S. to carry out the required exports. • Second: a pre-selection of markets was made in order to be able to search for the most appropriate one that generates a competitive advantage for the company analyzed by taking into account current market conditions. • Third: the product was diagnosed in the target market, for which it was analyzed and found that the product offered by the studied company has competitive advantages and great benefits for the market it intends to enter. • Fourth: strategies and action plans were designed to obtain the results that Todo Herrajes S A S. expects in the target market. The process of developing the four phases of the export plan was carried out in the company of the aforementioned firm and the EAFIT University.