Examinando por Materia "Pharmaceutical industry"

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    Experiencia de las transferencistas de la industria farmacéutica con Distribuidora Farmacéutica ROMA S.A
    (Universidad EAFIT, 2019) Giraldo Urrea, Daniela Margarita; Monroy, Juan Carlos; Mejía Gil, María Claudia
    Customers need a user experience that allows them to approach brands and share values, ideas and mental frameworks. A proper user experience, in the correct group of clients can achieve a connection with the brand that generates a positive impact on the results of the organization. The ease of access to products and services is one of the main points of success or failure for a satisfactory experience; the brand must deliver a clear and simple interaction with the customer so it can accomplish its needs This research describes the user experience of sellers of Colombian pharmaceutical laboratories with Distribuidora Farmacéutica Roma S. A. whom are consider a valuable client to the company. This has been done from in-depth interviews with experts in medicine distribution industry and the users, which allowed to know the most important touch points, the emotions, thoughts, the type of experience the user have and describe the ideal experience.