Examinando por Materia "Pacientes internacionales"

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    Modelo de negocio de una empresa de telemedicina en Colombia con enfoque cardiovascular para pacientes internacionales
    (Universidad EAFIT, 2025) Areiza Trujillo, Ángela Cristina; Hidalgo Orozco, Junior Emmanuel; Delgado Restrepo, Ricardo de Jesús; Giraldo Hernández, Gina María
    This work presents the development of a telemedicine business model with a cardiovascular focus, whose central objective is the formulation of a viable and differentiated business strategy for providing medical services from Colombia to international patients. To this end, the study employs primary sources (surveys of international patients and interviews with experts in medical tourism and digital health) and secondary sources (academic literature, reports from the WHO, PAHO, ProColombia, and market studies), as well as strategic tools (PESTEL, Porter’s Five Forces, SWOT–TOWS), business models (Business Model Canvas and Value Proposition Canvas), and process management (BPM) to design and validate a value proposition aimed at delivering human-centered, bilingual care with remote follow-up. The long-term goal is to integrate a multidisciplinary approach to cardiovascular disease. Overall, the research demonstrates that specialization in cardiovascular health, emphasis on user experience, and the use of advanced technologies constitute sustainable competitive advantages. It concludes that the platform can position itself in a "blue ocean" by prioritizing patient interaction and loyalty, supported by partnerships with insurance companies and compliance with international regulations.