Examinando por Materia "PYME"

Mostrando 1 - 7 de 7
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    Disaster risk management and business education: the case of small and medium enterprises
    (Universidad EAFIT, 2016-07-19) Sarmiento, Juan Pablo; Hoberman, Gabriela; Jerath, Meenakshi; Ferreira Jordao, Gustavo
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    Disaster risk management in business education setting the tone
    (Universidad EAFIT, 2016-07-19) Sarmiento, Juan Pablo
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    Diseño de una estrategia competitiva para Valla & Venga S.A.S, PYME generadora de tráfico y prestadora de servicios BTL
    (Universidad EAFIT, 2019) Hernández Posada, Mauricio Eduardo; Montoya Montoya, José Pablo; Rivas Montoya, Luz María;
    The following document presents a review of the business model for “Valla & Venga S.A.S.”, proposing a new business strategy to have competitive advantages, using the Canvas model as a tool (Osterwalder & Pigneur, 2010), identifying, as well, the processes of the value chain of the company, defining the relation between them and the clients. Through qualitative research, we delved deeper into the jobs, the gains and the pains of the customers, which made possible the suggestion of a value proposition that relieves the pains and strengthens the gains, increasing the chances of success of the products offered by the company. Furthermore, a diagnosis of the external and internal environments of the company was developed through different methodologies. This allowed finding the organization's principal threats, opportunities, strengths and weaknesses, summarizing the key issues of the business environment and the strategic capacity of ‘Valla & Venga’, to be used as a starting point to evaluate future strategic choices. Finally, a new business model is proposed, providing managers with tools to support decision-making and guarantee the company’s success and permanence in the long term.
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    New venture creation: How start-ups grow?
    (Universidad EAFIT, 2017-02-28) Salamzadeh, Aidin; Kirby, David A.
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    Plan de mercadeo para la marca Ruah en Colombia
    (Universidad EAFIT, 2023) Giraldo Alzate, Daniel Felipe; Henríquez Díaz, Ángela María
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    Plan de ruta para el posicionamiento de marcas colombianas de consumo masivo en Centroamérica
    (Universidad EAFIT, 2020) González Toro, Leidy Johana; González Pungo, Juan Guillermo; Roldán Yepes, Raquel
    The Colombian Exports have big dependency on the traditional products and this, in the long term, will not allow value creation and increase the country economic risk given this kind of products can be easily substituted. Additionally, this situation is made worse given the growth level for the 2018, in which the traditional exports increased a 15% while the non-traditional exports presents only a growth of 2% (DANE, 2020). The objective of this document is to design a rout plant based in the experience of current exports participants for the brand positioning for Colombian PYMES, with focus in the Central America market in mass consumption categories, in a way this industry can develop long term business, sustainable growth and value creation. This will allow more participation in the country exports with more value added products and an economy sustainable growth via diversification and business model expansions.