Examinando por Materia "PRODUCTOS NUEVOS - EVALUACIÓN"

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    Ítem
    Análisis y evaluación financiera de una aplicación móvil utilizando Opciones Reales
    (Universidad EAFIT, 2019) Arroyave Alvarez, Diana Carolina; Gomez Posada, Alejandra; Támara Ayús, Armando Lenín
    The objective of this work is to analyze and evaluate financially the realization or not of a mobile application under the approach of the Net Present Value and the Internal Rate of Return, complemented by the theory of Real Options. The project has an option to defer, which makes fundamental the analysis of the different scenarios present when deciding whetheror not to launch the application to the market. The value of the option is obtained through the binomial tree methodology, where volatility is calculated from the predominant variables in the life of the project under a Monte Carlo simulation. The results show the importance of keeping in mind the option to defer in this type of projects in order to make the best decision when launching the application to the market.