Examinando por Materia "PRODUCTOS"
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Ítem Aproximación a la responsabilidad civil por productos defectuosos en Estados Unidos y Colombia(Universidad EAFIT, 2007) Arango Perfetti, Daniel; Londoño Arango, MaximilianoEl desarrollo que en la reciente historia del derecho ha tenido la responsabilidad por productos defectuosos, su tendencia a convertirse en un ámbito general de responsabilidad de tipo objetiva, la tradición que en relación con la materia ostenta el derecho anglosajón, la tendencia a impregnar otros ordenamientos jurídicoscon sus alcances y la desagregación normativa que frente al particular se presenta en el derecho colombiano, implican la importancia de realizar un análisis de tipo comparativo en el cual se esbocen de manera general, las diferentes fuentes de imputación y los daños indemnizables en materia de responsabilidad por productosÍtem Componentes de la mezcla de mercadeo internacional en el proceso de internacionalización de las empresas(2018) Martínez Soto, Daniela; Gentilin, MarianoIn this research were approched the components of the international marketing mix used during the enterprise’s internationalization processes -- To develop it, it was taken as a reference the concern in existing companies that seek to bring their products or services for the first time to international markets and define the marketing mix in those markets -- For this reason, it is useful to analyzed the main components of the international marketing mix during the enterprise’s internationalization processes -- For doing so, there was a systematic research about this issue, as of papers published in ISI Web of Science and Scopus, without any restriction in the years of publication of the papers, and from where a total of 37 papers were analyzed -- The main findings indicate that the main components of the international marketing mix are the traditional components of the marketing mix used in local markets (price, place, product an promotion), each component develops a strategy according to the international market which aims to conquer -- Furthermore, it was identified that the product component was the more relevant in the enterprise’s internationalization processes, its strategy was focused on the adaptation or standarization -- In addition, it was acknowledged that the gradual or incremental internationalization processes and the process based on contingency were the most used by the enterprises to get into international markets -- As a value could be identified that organizational elements related with organizational culture or capabilities of the work team, are determinant in the enterprise’s internationalization processÍtem Efecto del tamaño del portafolio sobre el inventario agregado : un caso de estudio(Universidad EAFIT, 2019) Betancourt Latorre, Lucas Daniel; Vélez Gallego, Mario CesarÍtem Propuesta de rediseño del proceso de innovación de Conhydra S.A(Universidad EAFIT, 2024) Ciro Úsuga, María del Mar; Rodas Tamayo, Felipe; Vanegas Chinchilla, Nórida Constanza; Hernández López, Juan DavidÍtem El riesgo de desarrollo como causal de exoneración en la responsabilidad por producto defectuoso(Universidad EAFIT, 2021) Echeverri Puerta, Sofía; Ruiz Restrepo, Valentina; Flórez Pelaez, Juana