Repositorio Institucional Universidad EAFIT ::Examinando por Materia "PREFERENCIAS DE LOS CONSUMIDORES

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¿Es su mascota saludable? : un estudio sobre la aceptación de la comida orgánica para mascotas en Medellín
(Universidad EAFIT, 2019) Cano González, Santiago; Ceballos Ochoa, Lina María
Numbers globally indicate that pet food is constantly growing, with a projection to occupy a high percentage of the market for animal products by the year 2021. Given the limited literature available on the subject and the lack of knowledge of the organic food market for pets, specifically in Medellín (Colombia), this quantitative research explores the acceptance that this type of products can have in the city. It also seeks to know the attitudes and purchase intention of this type of food and its relationship with the humanization of pets. The 150 surveys conducted online focused on consumers between 18 and 65 years of age, of the medium and high socioeconomic levels (4, 5 and 6) of the city. The findings show that women are the ones who have the most positive attitudes towards organic food for pets. More positive attitudes towards this type of food lead to a greater purchase intention. Regarding the level of humanization of pets, it was found that there are no significant differences among the respondents. The study contributes to the market understanding of this type of food in the city.