Examinando por Materia "PLANTAS CULTIVADAS"

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    ¿Qué actitudes tienen los consumidores hacia las huertas urbanas en Medellín?
    (Universidad EAFIT, 2021) Montes García, David Carmelo; Macías Prada, John Fernando
    Based on a qualitative, descriptive and exploratory investigation, this article presents the attitudes that consumers have of urban home gardens in Medellín (Colombia). An opinion poll was carried out to the general public, in-depth interviews were conducted with experts and distributors of implements for home gardens and a group session for consumers of implements with urban home gardens was held. Among the findings is found that consumers have positive attitudes regarding urban home gardens, where the main reason for creating the garden is for health reasons. It was possible to identify that the perceived behavioral control factors do not influence negatively at the time of create the garden. The article proposes to create an offer by the providers, where the service provided can be personalized, through an application, which provides the advisory service from the beginning to the end of the service.