Repositorio Institucional Universidad EAFIT ::Examinando por Materia "PLANES DE NEGOCIOS

Mostrando 1 - 1 de 1

Propuesta de evaluación de un modelo de negocio para la venta de un dispositivo de seguridad de captura de datos para usuarios de motocicletas en Colombia
(Universidad EAFIT, 2019) Giraldo Carvajal, Jaime Rodrigo; Tamayo Arango, Juan Eduardo; Rivera Arbeláez, Juan Camilo
The idea that motivates the present project is the generation of a business model for an automatic data capture system, focused on the motorcycle sector, which facilitates the communication process between users and the health system, in case of accidents This tool will favor the timely response of the health system, but it can also become a differentiating factor, from the perspective of the users of these motorcycles, manufacturers and marketers. It is necessary to first define what a business model is; subsequently, follow a methodology for generating the business model. For the present case, the selected methodology corresponds to the Canvas model, due to the versatility of the methodology and the possibility of building step by step each of the 9 elements that make up the methodology, generating a robust model and considering the most relevant elements.