Examinando por Materia "PESTEL analysis"

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    Direccionamiento estratégico de una empresa comercializadora
    (Universidad EAFIT, 2026) Rojas Gómez, Sandra Carolina; Palacios Toro, Ingrid Yined; Delgado Restrepo, Ricardo de Jesús
    Trading companies represent a solution for multiple clients who require comprehensive services within their supply chain, ranging from the search for product alternatives to delivery, all while ensuring compliance with the required quality standards. In the absence of a clear value proposition directed at clients, the likelihood that they will carry out their import processes directly becomes quite high. Although there are various external and internal factors that are decisive in the commercialization process, it is essential for a trading company to possess in-depth knowledge of its environment, the megatrends shaping the market, and the real needs of its clients. This research aims to collect primary data through interviews with experts, trading companies, clients, and potential clients, as well as secondary data such as PESTEL analysis and the review of macro trends, among others. The objective is to identify the optimal business model, competitive strategy, and clear value proposition for a trading company, from communication methods to the most valuable added attributes, such as quality, innovation, logistical efficiency, and financing.
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    Formulación de la estrategia de expansión en Motorpartes, empresa de comercialización de autopartes en Colombia
    (Universidad EAFIT, 2025) Conde Ballesteros, Juan Sebastián; González López, Juan Esteban; Giraldo Hernández, Gina María; Borrero Espinel, Mauricio
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    Modelo de direccionamiento estratégico para la empresa TDMEK
    (Universidad EAFIT, 2025) Mejía Agudelo, Sara Valentina; Uribe de Correa, Beatriz Amparo; Delgado Restrepo, Ricardo de Jesús
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    Plan de exportación Maple Oil Tools SAS
    (Universidad EAFIT, 2025) Argel Guerra, Blanca Lucía; Montenegro Daza, Cindy Lorena; Zuñiga Raigoza, Jaime Alberto
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    Plan de mercadeo - EMAST
    (Universidad EAFIT, 2026-06) Martínez Segura, Nicolás Eduardo; Riveros Barbosa, Edgar Felipe; Sanclemente Téllez, Juan Carlos
    This project develops a strategic marketing plan for a technology sector company based in Medellín, aimed at strengthening its positioning and competitiveness in alignment with its service portfolio, operational reach, and strategic goals. To ensure the project's success, a comprehensive internal and external situational analysis was conducted using strategic management tools. Based on the initial diagnosis, a series of strategic steps were defined to support the company’s value proposition, creating a competitive differentiator that effectively addresses client growth needs. The proposal includes an implementation timeline and a specialized KPI (Key Performance Indicator) tracking system. Ultimately, this work demonstrates the integration of theoretical knowledge acquired throughout the MBA program with practical application within a company currently in an expansion phase.