Examinando por Materia "PESTEL analysis"
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Publicación Direccionamiento estratégico de una empresa comercializadora(Universidad EAFIT, 2026-01-13) Rojas Gómez, Sandra Carolina; Palacios Toro, Ingrid Yined; Delgado Restrepo, Ricardo de JesúsTrading companies represent a solution for multiple clients who require comprehensive services within their supply chain, ranging from the search for product alternatives to delivery, all while ensuring compliance with the required quality standards. In the absence of a clear value proposition directed at clients, the likelihood that they will carry out their import processes directly becomes quite high. Although there are various external and internal factors that are decisive in the commercialization process, it is essential for a trading company to possess in-depth knowledge of its environment, the megatrends shaping the market, and the real needs of its clients. This research aims to collect primary data through interviews with experts, trading companies, clients, and potential clients, as well as secondary data such as PESTEL analysis and the review of macro trends, among others. The objective is to identify the optimal business model, competitive strategy, and clear value proposition for a trading company, from communication methods to the most valuable added attributes, such as quality, innovation, logistical efficiency, and financing.Publicación Formulación de la estrategia de expansión en Motorpartes, empresa de comercialización de autopartes en Colombia(Universidad EAFIT, 2025) Conde Ballesteros, Juan Sebastián; González López, Juan Esteban; Giraldo Hernández, Gina María; Borrero Espinel, MauricioPublicación Modelo de direccionamiento estratégico para la empresa TDMEK(Universidad EAFIT, 2025) Mejía Agudelo, Sara Valentina; Uribe de Correa, Beatriz Amparo; Delgado Restrepo, Ricardo de JesúsPublicación Plan de exportación Maple Oil Tools SAS(Universidad EAFIT, 2025) Argel Guerra, Blanca Lucía; Montenegro Daza, Cindy Lorena; Zuñiga Raigoza, Jaime Alberto