Examinando por Materia "Oportunidades de la agricultura sostenible"

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    Implicaciones de aplicar estrategias de sostenibilidad en empresas medianas del sector agroindustrial
    (Universidad EAFIT, 2024) Quiceno Cadavid, María Alejandra; Meneses Avella, Andrés Julián; Mesa White, Juanita
    The adoption of sustainable practices at the corporate level is a fundamental pillar for the development and long-term success of productive activities. In agriculture and agroindustry, these practices gain significant relevance, as these activities play an important role in the food supply chain, provide employment to more than one billion people, and generate more than $1.3 billion in food annually, according to the WWF (World Wildlife Fund). Globally, the urgency to address the climate crisis and consumer demands, driven by growing environmental awareness and challenges, constantly pushes the sector to maintain a state of continuous improvement and adopt sustainable approaches in its practices. Considering this, this document aims, through a case study, to diagnose the reality of medium- sized agricultural/agroindustrial companies in Colombia. Using qualitative interviews and content analysis, we will explore how the implementation of sustainable practices is reflected in the company's environmental, social, economic, or corporate governance development. Additionally, we will identify the benefits these strategies bring to operational efficiency, the quality of life of their employees, the well-being of local communities, and the environment. Specifically in Colombia, acquiring knowledge and experience to implement and manage sustainability programs is prioritized. Due to their characteristics, medium-sized agroindustrial companies have the resources and the purpose of expanding into new markets but lack the implementation of these systems or do not have their strategies properly documented to measure and communicate them. In conclusion, this study proposes, through a diagnosis and improvement plan based on a business case study, to identify the intersection between corporate responsibility, environmental management, and innovation in the agricultural and agroindustrial sector. The goal is to deeply understand the challenges and benefits linked to the transition towards sustainability and contribute to strategic decision-making in this sector, under the premise that sustainability is not an option but a necessity and the key to generating value and business survival.