Examinando por Materia "Oportunidades de crecimiento"

Mostrando 1 - 1 de 1
  • No hay miniatura disponible
    Publicación
    Análisis potencial de exportación del Sacha Inchi (Plukenetia volubilis) y sus derivados
    (Universidad EAFIT, 2025) Ochoa Maldonado, Robert Danilo; Sánchez Barahonam, Wilmer Roberto
    This study sought to establish which countries could potentially be export destinations for Sacha Inchi oil and its derivatives. Through research, a compilation of the necessary requirements for product entry into the destination country was conducted. Simultaneously, the potential of competitors and the tools they have used to stimulate their markets and thus increase sales of Sacha Inchi products were analyzed. Through an analysis of specific criteria, aspects of each country were compared to prioritize those with the greatest potential for market acceptance and commercialization. For this research, it was important to identify the potential risks and challenges that might arise during the export stages. Through this study, Grupo Profesional de Occidente aimed to identify the best approach to the export process, specifically the need to plan and determine the most favorable destination for Sacha Inchi oil. This was achieved using software tools such as Export Potential Maps and Colombia Trends, as well as information from previous studies by ProColombia. The countries evaluated were the United States, Canada, the Netherlands, South Korea, Italy, and Spain. European countries proved to be the most attractive for Sacha Inchi exports, with cultural factors being one of the most significant considerations.