Repositorio Institucional Universidad EAFIT ::Examinando por Materia "Oferta

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Estudio de prefactibilidad para el montaje de una empresa dedicada a fabricar y comercializar cerveza artesanal en la ciudad de Pereira
(Universidad EAFIT, 2020) Restrepo Muñoz, Jason; Salazar Gómez, Francisco Javier; Uribe Ochoa, Beatriz Amparo
The present degree project aims to determine the pre-feasibility of setting up a craft brewery in the city of Pereira by means of environmental, market, technical, legal, organizational and economic studies. It should be borne in mind that it is initially the market study that determines whether the project has an initial viability in relation to the calculated demand that may arise in the city of Pereira and finally the financial study that determines the final viability and under what scenarios it is possible to undertake the project so that it may be economically viable. The project that is documented arises with the purpose of providing the Pereiran population with high quality beers, with unique and differentiating flavors and endearing aromas that are not easily found in the Pereiran market with a local seal. The aim is to promote a culture around handcrafted beer by differentiating the production of industrial beer produced by Bavaria with its different brands, which cover almost the entire national market.