Examinando por Materia "ONG"

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    Ítem
    Estudio de perfiles y motivadores de los donantes a las ONG
    (2019) Ossa Arboleda, Natalia; Ceballos Ochoa, Lina María
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    Ítem
    El marketing social y su impacto en las actividades de fundraising de la Corporación Interactuar
    (Universidad EAFIT, 2022) Loaiza Sánchez, Hernán Rodolfo; Muñoz Molina, Yaromir
    Social organizations, NGOs, require financing from their interest groups in order to achieve their objectives and maximize their impact. In order to get more people to join the social causes proposed by these organizations, it is important to develop social marketing strategies that allow the dissemination of campaigns and content, in order to have a positive impact and achieve adherence to the different causes. The objective of this research is to determine the impact that social marketing has on fundraising activities in the Interactuar Corporation, with the purpose of knowing if these initiatives are generating potential donors to adhere to the causes that are the object of the use of donations and the amounts collected increase progressively over time. To determine the impact of social marketing on fundraising activities in Interactuar, internal documents and financial information were analyzed and interviews with six donors were conducted; four of them are collaborators of the Corporation who have in turn been linked to different campaigns through economic donations, two external donors to the organization, one of them a contractor and the last one a person who is close to the Corporation due to its corporate purpose. It was then tried to obtain qualitative and quantitative information that contributes to respond to the research problem posed. By way of conclusion, it can be stated that there is a direct relationship between social marketing and fundraising results at Corporación Interactuar, since social marketing, through Storytelling or storytelling, which is presented as an emerging category in this investigation, achieves that more potential donors adhere to the causes according to the activities developed.
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    Ítem
    Volunteering in Latin America: an approach to the differences between countries
    (Universidad EAFIT, 2019-12-06) López Concepción, Arelys; Gil Lacruz, Ana Isabel; Saz, Isabel; Universidad de Sancti Spíritus “José Martí Pérez”, Cuba; Universidad de Zaragoza, España
    Volunteering is a vehicle for communitarian participation in a way that enriches the whole society and volunteers. The World Value Survey data (WVS, 2010- 2014) show that in Latin America the percentage of volunteers varies significantly from one country to another, such that in Colombia 65% carry out volunteer activities, compared to 23% of Ecuador. While volunteering has been widely studied in AngloSaxon and European countries, there are hardly any studies for Latin America. The main contribution of this work lies precisely in expanding the knowledge of the factors that influence the decision to volunteer in the different countries of Latin America. The WVS data allow us to carry out an analysis that controls two levels of aggregation: individual and country. Our results highlight the positive relationship between income and education with affiliation and participation in the third sector. Since it is found that volunteering is a tool to improve the human capital and social capital of citizens, it would be desirable to establish public interventions that encourage volunteering among people with fewer resources or at risk of exclusion.