Examinando por Materia "ODS 8, 12 y 17"

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    Guía para el diseño y comunicación de estrategias sostenibles, adaptada al sector servicios : caso aplicado en Álvarez Abogados Ambientales S.A.S BIC
    (Universidad EAFIT, 2025) Negrete Godín, Sandra Milena; González López, Santiago; Vélez Montoya, Wolfan; Salazar Quintero, María Clara
    Adopting sustainable practices involves a comprehensive commitment that encompasses economic, environmental, and social aspects, and constitutes a fundamental strategy for achieving long-term business competitiveness. Therefore, promoting sustainability across all economic sectors is essential to foster conscious and responsible growth. Based on this premise, this work presents the adaptation of a Guide for the design and communication of sustainable strategies, focused on small and medium-sized enterprises (SMEs) in the service sector in Colombia. The project was developed by applying the guide in a legal consulting firm specialized in environmental matters, aiming to evaluate its effectiveness, identify potential improvements, and propose adjustments for effective implementation. Through a qualitative case study methodology, the research included a literature review, a pilot test of the guide, and a survey of 30 service-sector SMEs in Medellín and Barranquilla. The results revealed that, although there is interest in sustainability within the sector, barriers such as limited resources, lack of specialized knowledge, and restricted access to information still persist. The pilot test helped identify the strengths and limitations of the guide, leading to proposals for improvements in the tools, as well as the structure and clarity of the instructions. Moreover, it was found that using the guide could generate cost savings for companies and facilitate progress in sustainability processes. This research contributes to corporate sustainability in SMEs by proposing tools adapted to the needs of these businesses and supporting the achievement of the Sustainable Development Goals (SDGs).