Examinando por Materia "ODS 12"

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    Modelo de economía circular para Mattelsa SAS. Estudio de caso
    (Universidad EAFIT, 2025) Ruiz Obando, Alexandra; Ortiz Pérez, Alvarodiego; Mira Muñoz, Andrea Yinneth; Cadavid Restrepo, Carlos Fernando
    The objective of this research is to structure a circular economy model adjusted to the needs of the company Mattelsa S.A.S. It is based on the trend of the textile sector towards the development of circular businesses, seeking to reduce the impacts generated by the inadequate management of post-consumer waste, in a financially profitable and socially responsible manner. Throughout this study, the methodology based on the circular production program proposed by the Cámara de comercio de Medellín and the Socya Foundation (Cámara de comercio de Medellín para Antioquia, s.f) was used; oriented to promote investments in industrial economy businesses. Thus, a gap analysis was conducted, identifying the main circular business opportunities within the organization. From this initial prioritization, the three main ones were selected, developing for each of them the business model canvas under the structure of the Business Model Canvas. Finally, from these, the business model for the extension of the useful life of used garments was chosen. Based on this choice, a reverse logistics chain, some tools for developing an effective marketing strategy, key indicators, a detailed financial analysis formulated through six scenarios, a brief market study and the measurement of the impact of the initiative on sustainable development through the SROI (Social Return on Investment) indicator are proposed. It is important to note that in all the analysis scenarios there was feasibility in terms of both financial and social impact, but to a greater extent in scenarios one and five. As a conclusion, it is proposed that the effectiveness of this business model depends on a solid marketing strategy, which takes advantage of digital tools such as the website, blockchain technology, digital passport and storytelling, in order to promote the return of garments by customers and thereby ensure the availability of reusable material. In addition, it is believed that the development of this model will provide Mattelsa with brand strengthening and differentiation in the market for its commitment to sustainability.
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    Responsible patterns of production and consumption: The race for the achievement of SDGs in emerging markets
    (Universidad EAFIT, 2021-06-30) Gómez-Trujilllo Ana María; Velez-Ocampo, Juan; Castrillón-Orrego, Sergio A.; Alvarez-Vanegas, Alejandro; Manotas, Eva Cristina; CEIPA Bussiness Center; Universidad de Antioquia; Universidad EAFIT; Universidad EAFIT; Universidad Nacional de Colombia sede Medellín
    Since the end of the 20th century, the role of private multinational enterprises (MNEs) has been recognized as critical in implementing increased sustainable production and consumption atterns. Particularly after the creation of the Sustainable Development Goals (SDGs) and the Agenda 2030, this role has increased. In this sense, this paper aims to analyze the measures and actions taken by companies in their contribution to the achievement of the SDG 12. Through the identification of more than 52 metrics in sustainability reports of 854 firms, findings suggest that direct greenhouse gas emissions and indirect greenhouse gas emissions are the most often reported corporate metrics to measure their impact on specific SDGs. This reveals the importance of sustainability actions in emerging market firms as a mechanism to gain legitimacy when operating in foreign markets and as an opportunity to create more sustainable production models.