Examinando por Materia "New concepts"

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    Ítem
    Análisis de la aceptación de un champú a base de cebolla por las mujeres en la ciudad de Medellín
    (Universidad EAFIT, 2019) Vélez González, Catalina; Muñoz Molina, Yaromir
    Current trends in consumption show how new demographic groups have been developed that tend to consume natural products which provide health and well- being. The onion has been used extensively for gastronomic purposes, and has begun to be used for medicinal purposes and in the beauty industry. This is how the objective of this research is to analyze the acceptance of an onion-based shampoo by the women of the city of Medellín, observing motivators, inhibitors, perceptions of consumption and purchasing intentions. The above is done through testing and evaluation of the product's performance. The methodological development is descriptive, transversal and field and will involve qualitative research techniques: interviews in depth and surveys to evaluate perceptions, motivators and inhibitors; Both made in a group of women who are within the age range of 15 to 60 years of age who live in the city of Medellin.