Repositorio Institucional Universidad EAFIT ::Examinando por Materia "New business enterprises - Medellín (Antioquia

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Estudio de viabilidad para la creación de una empresa textil de ropa infantil en la ciudad de Medellín
(Universidad EAFIT, 2018) Niño Montoya, Luis Felipe; De Lavalle Yepes, Carolina; Díez Benjumea, Jhon Miguel
The objective of this study is to evaluate the feasibility of creating a textile company for children in the city of Medellin, based on the UNIDO methodology, in order to determine if the project is sustainable and profitable -- Through the research it was concluded that the segment of children's clothing is very attractive due to the growth rate of children, which triggers a high rotation of the products, besides being a segment of low maturity in Colombia and with the participation of very atomized market share between competitors -- Also it was established that the investment required to carry out the project is approximately 721 Million pesos, but at the present time the economy of the country and the textile sector would entail many risks -- Additionally, an alternative scenario was presented where the objective is to minimize some of the risks through a proposal for outsourcing the productive part, with the main objective of minimizing costs and focusing efforts on the commercialization of the products, thus obtaining much more attractive financial indicators -- And making viable the business alternative