Examinando por Materia "Netherlands"

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    Estudio de factibilidad para la creación de una empresa en Santa Rosa de Viterbo (Boyacá, Colombia) que exporte y comercialice uchuva en centros de distribución mayorista de Rotterdam (Países Bajos)
    (Universidad EAFIT, 2023) Simmonds Galindo, Andrés Camilo; Niño Pérez, Angélica; Salazar Gómez, Francisco Javier; Giraldo Hernández, Gina María
    The present study was developed with the objective of evaluating the feasibility of creating a marketing company that exports golden berry produced in Santa Rosa de Viterbo – Boyacá to the Netherlands, through a mixed methodology with a research approach and the application of techniques such as : interviews, projections, cash flows, financial statements, focus groups, observations at the final marketing site of the product and interviews, with updated data from Procolombia, Ministry of Industry and Commerce, Legiscomex among others. It is well known that the productive potential of Colombian fields is one of their least exploited key capacities, due to the low support of municipal, departmental and national governments in terms of free trade, trade agreements and management of tariff and non-tariff barriers, to bring the products throughout the year to different destinations around the world, which is why this project exposes the opportunity and potential of agricultural and industrial development for the export of exotic fruits such as golden berry. The SWOT, PESTEL and financial analyses are concluded in a positive way, generating the total viability of the project as an international marketer. Additionally, the importance of updated government information from both Colombia and the Netherlands was reiterated, due to exchange, legal and phytosanitary issues, the fundamental basis of the business.
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    Giant, A social design project: Enhancing the buying experience in high frequency stores (HFS) in bogotá
    (Universidad de los Andes, 2014-01-01) Zapata, J.A.; Montoya, M.V.
    The Product Design Engineering Department (PDED) at Universidad EAFIT in Medellin Colombia, has been working around the concept of The Bottom of the Pyramid (BoP) in the region not only for communities with low income, but also for communities with problematical social situations. In order to use design as a discipline to solve social situations, the PDED has been developing different projects with the purpose of working with students and academics from different universities around the world, having as its main objective social innovation practices. These projects are structured to contribute to the "revolution in design" teaching as proposed by Polak (2008, p74) and transform the way design is taught with the aim of educating socially conscious students. This year (2014), twenty-five participants consisting of students and academics from Universidad EAFIT and Universidad de Los Andes (Colombia), TUDelft and The University of Amsterdam (The Netherlands), and professionals from the company Solutions Group S.A (Colombia), participated in the workshop GiANT 2014. The main goal of the project was "to enhance the buying experience in high frequency stores (HFS) in Bogotá - Colombia between the owner, the buyer, the distributor and brands, aiming for a sustainability boost of the HFS sector". This paper outlines the project methodology and the results obtained in the twoweek workshop.
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    Plan exportador de arándanos para la empresa Inversiones Generales de América S.A.S.
    (Universidad EAFIT, 2021) Melo Parra, Fredy Edilberto; Zuñiga Raigoza, Jaime Alberto; Giraldo Hernández, Gina María