Examinando por Materia "Necesidades humanas"

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    Ítem
    Efectos de la soledad en las prácticas de consumo
    (Universidad EAFIT, 2019) Henao Ceballos, Paola; Muñoz Molina, Yaromir
    Loneliness is a human phenomenon that derives from the need for contact with others. It constitutes a subjective experience that varies from person to person and produces different consequences physical and psychosocial on the health of those who experience it. Although in recent years the scientific interest in loneliness has had exponential growth, and despite the remarkable effects of loneliness on human health and behavior, has been paid little attention to the relationships of loneliness with consumer practices. This qualitative study explores the attitudes of the participants towards loneliness, the effects of this on the consumption of goods or services, and research the incidence of loneliness on consumer motivation. For this, were conducted ten in-depth interviews with people who have experienced a feeling of loneliness associated with recent love breakups. Among the findings is that participants resort to a variety of practices of food consumption, music, sports, and leisure activities (going to the movies, traveling), which provide the means to spend time and keep the mind active, have social interaction or having fun, to coping with loneliness. They also indicate interest in activities that help them feel more comfortable with their physical appearance and improve their relationship with themselves.
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    Ítem
    Motivaciones de compra de camisetas en jóvenes centeniales en la ciudad de Pereira, Colombia
    (Universidad EAFIT, 2023) Buitrago Bedoya, Omar; Koock Obando, Mauricio; Agudelo Calle, Alejandro; Londoño Vélez, Natalia
    This research focuses on the motivations that influence the T-shirts purchasing decisions of young centennials. The perspectives and experiences of ten students from 14 to 19 years old, belonging to socioeconomic strata 1, 2 and 3, from nine Educational Institutions in Pereira, Colombia, are explored. The methodological approach is qualitative and exploratory, using semi-structured interviews to collect data. The results highlight the importance of comfort, durability and personal style needs as key factors in the choice of t-shirts for this demographic group. Likewise, the investigation into the emotional aspects allowed us to identify the sensation of sensory reward when acquiring a garment, linked to feelings of happiness and gratification. Socially, an identification with groups, a search for authenticity and an expression free of labels was observed, which becomes a significant purchase motivation. These findings reveal a complex intersection of motivations that guide the purchasing decisions of the population studied.