Examinando por Materia "Nature, healing power of"

Mostrando 1 - 2 de 2
  • No hay miniatura disponible
    Ítem
    Construcción de la estrategia de marca para la empresa Salud Natural S.A.S.
    (Universidad EAFIT, 2018) Franco Chaves, Linda Carolina; Saldarriaga Sierra, Adriana Marcela; Uribe de Correa, Beatriz Amparo
    Distribuidora Salud Natural its a company located in the city of Medellín -- It has been in the natural industry for more than ten years -- Even thought the company´s sales has grown in the past five years, in the last six months there has been a clear decreasement in the market quote, and for that a desaceleration in its growth -- Today, we see a strong growth in the direct competitors, due to the big success of the fitness and health tendency in Colombia -- For those reasons, Salud Natural is reaching for a better quote in the natural products market throught a proper market strategy that will guide the company to identify its esence, the brand equity, and the benefits to the elements that make the brand different -- Thats the reason why a market research has been made, in order to know the consumer and his behavior -- In the research they could find the necesary information for the construction of a market strategy that will adapt to the company throught the identification of the brand equity context and then its development in order to have the proper information to propouse strategies that will be helpful the company and also no enhanse the brand equity of the company and reach brand positioning in the natural products market
  • No hay miniatura disponible
    Ítem
    Estudio de prefactibilidad para la Empresa Grid S.A.S.
    (Universidad EAFIT, 2018) Villegas Londoño, Manuel; Cadavid González, César Augusto; Uribe de Correa, Beatriz Amparo
    Prefeasibility studies are used to reduce uncertainty when is wanted to reach an unknown market with either a business idea, product, service or new company, this study gives a preliminary idea of how the behavior of the product, service or company will be in terms of: market penetration capacity (market study), technical requirements to support the service (technical study) and financial viability (financial study) -- In the present document a pre-feasibility study was carried out for a business idea in the healthcare sector, with which any person with access to internet will have the possibility of accessing a portal where he can find a wide range of health services, from the simplest treatment to naturopathic medicine -- In addition to the pre-feasibility study developed in this document, the author recommends starting first with a service that is well known by the founding partners and that will give an idea of how the market will behave with this type of offer; the service that will be offered in the first instance will be dentistry