Examinando por Materia "Modelo de Negocio"

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  • No hay miniatura disponible
    Ítem
    Análisis de viabilidad sobre una Unidad Estratégica de Negocio (UEN) para ser implementada en una tienda escolar en una institución educativa
    (Universidad EAFIT, 2019) Movil Camacho, Rosario Elena; Uribe Marín, Ricardo; Giraldo Hernández, Gina María
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    Ítem
    Aplicación de la metodología Estrapyme al servicio mi Soporte de Conectiva Networks
    (Universidad EAFIT, 2021) Mendoza Martínez, Martha Liliana; Toro Gómez, Carlos Octavio; Rivas Montoya, Luz María
    In this paper, the authors redefine the business model of Conectiva Networks´ service Mi Soporte (ITO service for SME in Bogotá and nearby cities) using the Estrapyme Model (Strategy formulation methodology for SME), developed by MBA students and The Strategy Study Group from EAFIT University. During the development of the paper, Covid-19 pandemic arose, so the authors analize the disruptions and challenges brought by this event to IT Industry in general and Conectiva Networks in particular. The results of this work are the redefined business model for Mi Soporte service and a competitive strategy aligned with the corporate strategy of Conectiva Networks.
  • No hay miniatura disponible
    Ítem
    Modelo de negocio para un emprendimiento que ayude a los hogares en el proceso de transformación digital
    (Universidad EAFIT, 2022) Tobón Bueno, Alejandro; Tovar Pérez, Oscar Mauricio; Arias Sánchez, Juan Manuel; Giraldo Hernández, Gina María
    The objective of this degree project is to design a business model that allows the creation of a company that helps households in the process of digital transformation. To do this, we have made an analysis of the industry and the macro-environment through techniques such as PESTEL analysis and Porter's five forces which showed that it is indeed a market with significant growth potential. In addition, an analysis of the demand has been made using data collection techniques (surveys) that has allowed us to define and understand in a better way the target audience to be reached through the supply of services of the venture. The analysis and interpretation of the fieldwork results have been the fundamental basis for the creation and validation of the value proposition and subsequently the projection of the venture's financial model.