Repositorio Institucional Universidad EAFIT ::Examinando por Materia "Modelo afiliador"

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Caja única como estrategia para las empresas de transporte público : caso de la empresa Cootrasana
(Universidad EAFIT, 2020) Zuluaga García, Juan David; Medina Arango, Oscar Eduardo; Uribe de Correa, Beatriz Amparo
This research aims to analyze a successful cases in the Aburrá Valley, of companies that provide urban public transport service, specifically, the company Cootrasana, which implemented a management system called Unified Box. Through the collection of primary information, semi-structured surveys, and secondary information like financial statements of Cootrasana company that includes the period 2000 and 2007, the implementation of the Unified Box is described and the benefits are shown. The Cootrasana company demonstrated that it is possible to reorganize companies and move from an affiliate model to a model where the fleet is fully managed, orienting the business model to improve the service provided to the population that uses the service. This work evidences the shortcomings of the affiliate models in collective public transport, shows the benefits of the implementation of the Unified Box and, through testimonies from relevant mobility actors, validates the importance of seeking a reorganization in companies that provide an essential public service.