Examinando por Materia "Moda sostenible"
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Ítem Actitudes respecto de la moda sostenible en jóvenes de Medellín que inciden en la toma de decisiones de consumo(Universidad EAFIT, 2022) Yepes Paz, Camila; Orejuela Gómez, Johnny JavierÍtem Aspectos que influyen en la decisión de compra de vestuario fabricado a partir de materiales reciclados(Universidad EAFIT, 2023) Betancur Rendón, Diana Milena; Díaz Muñoz, Lina María; Mejía Gil, María ClaudiaÍtem Entendimiento de las necesidades y motivaciones de los consumidores de moda sostenible en Bogotá(Universidad EAFIT, 2023) Torres Malaver, Laura Cristina; Uribe de Correa, Beatriz Amparo; Vélez Londoño, NataliaSustainable fashion is a portion of the fashion industry worldwide which is growing stronger and which the big brands in this sector have promoted in recent years. Due to global trends in carbon dioxide reduction and good environmental practices, in Colombia this type of fashion is already part of the environmental discussion agenda. In the Colombian fashion industry there are still no clear numbers on the environmental impact of clothing manufacturing, but it is known that many of the international brands that people currently consume have a high impact due to the number of clothes they manufacture, the water that contaminates the textile processes and in addition to the bad human resources practices. In Colombia there are already brands that have built sustainability processes for the production of clothing and already have a group of consumers who care about responsible consumption, however, it is also important to know which are the consumption habits of the people who look for companies that care about environmental and social sustainability, what are the motivations they have for buying this type of clothes and the needs they cover when making the decision, knowing that is important for marketing and for brand building to have an overview of what this consumer behavior is like.Ítem Factibilidad para la creación de una empresa productora y comercializadora de ropa deportiva para yoga con exportación a Estados Unidos(Universidad EAFIT, 2022) Díaz Lizarazo, Andrea del Pilar; Cortés Prieto, Lina Juanita; Uribe de Correa, Beatriz Amparo; Salazar Gómez, Francisco JavierThe present study was carried out with the objective of determining the feasibility for the creation of a company that sells sportswear for the practice of Yoga, made in Colombia with sustainable materials, for export to the United States. The approach of this undertaking arises due to the increase in the demand for sports equipment for yoga in recent years, as well as the notable growth of the sustainable clothing market. Likewise, the origin of the project derives from the personal taste of the entrepreneurial team for Yoga and fashion. For its development, studies of the environment and the sector were carried out using the PESTEL tool, analyzing the political, economic, social, technological, ecological, and legal environment that influences the creation of the company. Additionally, a market study was carried out analyzing the 4Ps, through a survey of the target population; from which the demographic characteristics of the target population and its geographic location in the United States were concluded; the type of garments to be marketed and the sales channels were defined. Likewise, through the market study, the maximum and minimum price ranges to be studied, the frequency and the volume of potential consumption are subsequently determined. On the other hand, a technical study was carried out to define location, size, inventory levels and processes, through said study, the operation of the maquila that will manufacture the products under the company's guidelines were also defined. Additionally, an administrative and organizational study was prepared in which the type of personnel required, their profiles and salary were defined, as well as the mission, vision, corporate values, and organization chart of the company. Also, a legal study was carried out to analyze the local requirements for the creation of a company, as well as the process of exporting to the United States. And finally, a financial study was carried out to calculate budgets, projected financial statements and net cash flow, in which, derived from the analysis of figures and indicators, in different operating scenarios, it was concluded that the project is viable, profitable, and feasible.Ítem Slow Fashion : realidad y retos de las marcas en Colombia(Universidad EAFIT, 2023) Restrepo Correa, Laura Camila; Kerguelen Correa, Cynthia Elena; Ceballos Ochoa, Lina MaríaThe fashion industry is one of the most polluting and one of the best known for its poorly paid and undervalued workforce. For decades, work has been done to be more aware of the care of resources and the environment, which is why different movements were born worldwide to reduce negative impacts; one of them is known as slow fashion. This study pretends to understand this movement in Colombia, its main objective was to determine the challenges faced by Colombian brands that have slow fashion as their philosophy. To do this, it was essential to identify the Colombian brands that currently have this model as a philosophy; define the characteristics they must have and study the advantages and disadvantages of this model. In this qualitative research, data was collected through observation and short interviews with owners of Colombian sustainable fashion brands. In general terms, the study showed that brands have a similar concept regarding slow fashion and its characteristics, alluding to the fact that this model is defined as the marketing of high-quality garments with timeless designs, always based on sustainability from all its fronts, such as waste management, use of environmentally friendly raw material and good working conditions for their employees. It was found that for some brands, the issue of sustainability is part of a commercial and marketing strategy. In contrast, for others, it is a true philosophy that aligns with all their purposes and actions. On the other hand, the main challenges that these brands mentioned are related to the high costs of raw materials and little knowledge about the importance of sustainability from consumers who do not value this type of initiative. These findings allowed us to have a real vision of the challenges that brands currently face when implementing this business model and based on these, some recommendations were made so that current and future fashion brands can mitigate these challenges and implement a slow fashion model with a better understanding of the environment.