Examinando por Materia "Mipymes"

Mostrando 1 - 9 de 9
  • No hay miniatura disponible
    Ítem
    Estrategia para interesar posibles inversionistas en un negocio de tecnología financiera (Fintech) para MiPymes no bancarizadas, en la ciudad de Bogotá
    (Universidad EAFIT, 2023) López Ochoa, Álvaro Andrés; Uribe de Correa, Beatriz Amparo
    The main purpose of the study was to design a strategy aimed at attracting potential national and international investors to carry out a financial technology (FinTech) business for unbanked MSMEs in the city of Bogotá. For this, the background of financial technology (FinTech) and the description of the Todosistemas STI company were carried out, the financial technology business (FinTech) for unbanked MSMEs in the city of Bogotá was characterized, search strategies were explored and achievement of national and international investors, under the application of FinTech technological innovation in Colombia, the main aspects of interest of national and international investors were determined, along with a risk matrix, to finance working capital for Mipymes, using financial technology (FinTech) in Colombia, and a proposal was prepared to present strategies for national and international investors, with their main aspects of interest, for making working capital loans through financial technology (FinTech). Based on the above, a documentary review process and semistructured interviews were carried out that led to the approach of the indicated proposal, based on the main elements that investors take into account to evaluate investment proposals in such a way that they can be acquired. investors and capital to get FinTech Tyque up and running.
  • No hay miniatura disponible
    Ítem
    Factibilidad del diseño y creación de un simulador para establecer paso a paso, los tiempos logísticos de una exportación, bajo Excel básico como apoyo a la toma de decisiones de las Pymes
    (Universidad EAFIT, 2022) Gaviria Martínez, Sarita; Gutiérrez Marín, Wilfer Hernando
    Exports in Colombian PYMES companies reflect some shortcomings in administrative decisionmaking and one of them is the timing of export logistics, since there are drawbacks in delivery times and customers abroad develop logistics operations to receive these exports in the times set by the entrepreneur MiPyme, which has based its lead times on information delivered by executives who do not have practical tools to determine them and are based on the record of what happened. Logistic decisions are made based on delivery times and must be founded and based on operations that are subject to control by the company and must be budgeted to set the international buyer delivery times adjusted to the export process, but these times must be budgeted and set step by step by the employer, so once the negotiation has started, delivery times are not the obstacle in the sale.
  • No hay miniatura disponible
    Ítem
    Financiación de las micro, pequeñas y medianas empresas en Antioquia en el marco de la pandemia del COVID-19
    (Universidad EAFIT, 2021) Pineda Osorio, Carlos Andrés; Pineda Toro, Oscar Mauricio; Uribe De Correa, Beatriz Amparo
    The present degree project to qualify for the MBA degree from EAFIT University, is inspired by the need to investigate and understand the real situation that Colombian MSMEs, Antioqueñas, must face in order to remain in operation within the framework of this pandemic situation that It arises in 2020 and continues into 2021 and apparently until 2022. The national government reports a quick reaction and a provision of financing resources through its second-tier organizations. Private banking presents the agile establishment of support mechanisms for this economic segment. Entrepreneurs express difficulties in accessing credit and excessive procedures and analysis by banks. As an alternative, MSMEs apparently seek resources in other informal financing mechanisms and of course more expensive that end up compromising the final profitability and permanence in time of this business fabric. Seeking to have the real context, we propose a survey to the Antioquia business community that allows us to know the current perception of our entrepreneurs associated with the MSMEs and whose conclusions can be used by economic actors.
  • No hay miniatura disponible
    Ítem
    Fondos de capital de riesgo como fuente de financiación de compañías en etapa temprana en la industria tecnológica en colombia
    (Universidad EAFIT, 2021) Ríos Sánchez, Nicolás; Restrepo Tobón, Diego Alexander
    This paper seeks to characterize the venture capital industry in Colombia and the substantial elements inherent in its investment thesis in early-stage technology-based companies. To achieve this, a content analysis of both qualitative and quantitative information from primary and secondary sources was used. With the research, it was possible to know from the sample of funds evaluated, the average of economic resources invested by the funds in their selected companies, as well as to determine the selection criteria of these funds and the contribution to the companies in terms of strategic support they offer in their investments. This research contributes to the understanding of the venture capital fund industry and the contribution that Venture Capital Funds (VCF) can make as a source of financing to companies with large innovation component and a solid founding team that supports and contributes to the scaling of these companies.
  • Miniatura
    Ítem
    Light measurement model to assess software development process improvement
    (Universidad EAFIT, 2010-12-01) Vásquez, Diana; Pardo, César; Collazos, César A; Pino, Francisco J; Universidad Carlos III de Madrid; Universidad de Castilla–La Mancha; Universidad del Cauca; Universidad del Cauca
  • No hay miniatura disponible
    Ítem
    Modelo de gestión para el seguimiento de la estrategia en las Mipymes
    (Universidad EAFIT, 2022) Sarria Ardila, Jaime Enrique; Barrantes Salinas, Diego Fernando; Escalante Gómez, Juan Esteban
    The business activity, economy, and organizational structure in Colombia are largely supported by the work carried out by Micro, Small and Medium-sized Enterprises, known as MSMEs. In recent times, their survival rate has been affected by a number of internal and external factors, including the coronavirus disease (COVID-19) pandemic to which worldwide companies have been exposed over the past two years. The purpose of this work is to design a low-cost management model intended to efficiently and effectively control, adjust and monitor the corporate strategy of MSMEs, thereby identifying the chief factors that would lead to accurate and timely informed decisions, in order to serve as a tool to strengthen the internal structure and contribute to its perpetuity and growth in the internal market.
  • No hay miniatura disponible
    Ítem
    Plan de mercadeo para la empresa Rubio BTL
    (Universidad EAFIT, 2022) Rubio Giraldo, Johan David; Tamayo Bustamante, Jairo Alejandro
  • No hay miniatura disponible
    Ítem
    Plan de mercado para la empresa Alcom Comercializadora en el municipio de Calarcá - Quindío
    (Universidad EAFIT, 2024) Rosas Herrada, Manuel Alejandro; López Moreno, Martha Cecilia
    Alcom Comercializadora, throughout its seven years in the market, has never had a marketing plan that allows it to have a valuegenerating marketing mix for the HoReCa channel in which it operates. Additionally, its current portfolio should be enhanced for gastronomic microenterprises, which make up 96% of the industry in Quindío. Therefore, a marketing plan is proposed with the aim of identifying 10 product references that meet the needs of these gastronomic businesses. The method for developing this starts with a quantitative research with a behavioral purchasing focus in 18 gastronomic businesses, representing 25% of Alcom's client portfolio in the HoReCa channel. The research instrument is conducted digitally through the Qualtrics tool and consists of questions related to the styles of gastronomic businesses, reasons for purchase, preferred or necessary product lines, purchase frequency, sales channels, among others. Additionally, the research results identified 5 product references focused on fast food restaurants and 5 references for café businesses. Finally, these previous results allowed for the development of a comprehensive marketing strategy for the portfolio with a much clearer focus on the HoReCa channel, providing Alcom Comercializadora with competitive advantages and, in the long term, making it the market leader in the Quindío department.
  • No hay miniatura disponible
    Ítem
    Propuesta de modelo de gobierno corporativo para MiPymes en Colombia : un enfoque para la sostenibilidad empresarial
    (Universidad EAFIT, 2024) Puerta García, Felipe; Camacho Florez, Alejandra María; Rivas Montoya, Luz María
    In the Colombian business context, micro, small and medium enterprises (MSMEs), which constitute most of the companies, face notable fragility in their long-term survival. This study seeks to propose a corporate governance model adapted to these realities, exploring the challenges and internal motivations that drive changes in this type of organizations. Through interviews and conducting a focus group with managers of five MSMEs, a marked diversity is observed in organizational structures, goals, and challenges in decision-making. These findings highlight the need for a more structured approach to assertively address the challenges that organizations face every day. These results highlight that traditional definitions of corporate governance do not adjust to the particularities of MSMEs in Colombia, due to the variability in their organizational structures. The implementation of an adapted corporate governance is proposed as a strategic recommendation, providing a solid framework to face challenges and facilitate informed and conscious decision-making. This proposal is presented as an alternative to promote sustainability and organizational development in the field of Colombian MSMEs.