Examinando por Materia "Mipyme"

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    Ítem
    Impacto de la relación de las habilidades gerenciales y las variables financieras en la rentabilidad operativa : análisis para una muestra de mipymes colombianas
    (2019) Salazar Duque, Juan Victor; Morales Isaza, Sergio Andrés; Saavedra Caballero, Fabiola
    This research aims to create, from a multiple linear regression model, an empirical contribution to determine how the characteristics and skills of managers, in addition to the financial variables traditionally used, relate to and impact the profitability and sustainability of micro, small and medium-sized companies in the Colombian context. To achieve this objective, we used the financial and managerial information of 2016 of 35 Colombian MiPymes companies from different economic sectors; 25 financial ratios were calculated through the financial statements, 10 management skills were measured through surveys and 10 characterization variables were defined related to each company and its manager to be used as independent variables in a multiple linear regression model using the EBITDA margin as a dependent variable in order to represent the profitability and sustainability of these companies. It was found that some characteristic variables of the managers and senior managers of the companies, such as their self-confidence, their affinity to face new challenges, their role, among others, significantly affect the behavior of the EBITDA Margin, demonstrating that there is a relationship between the way these managers make decisions and the performance of the company.
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    Ítem
    Prefactibilidad de un emprendimiento que permita habilitar un ecosistema digital para la prestación de servicios de marketing digital a las pymes en Colombia
    (Universidad EAFIT, 2022) Martínez Galvis, Alexander; Gómez Salazar, Francisco Javier; Giraldo Hernández, Gina María
    This degree project allowed to carry out a pre-feasibility study for an entrepreneurship project with which it is intended to implement a digital ecosystem to support micro, small and medium enterprises (MSME) in Colombia, providing technological services focused on digital marketing and electronic commerce, and with this contribute to strengthening their digital capabilities to promote their products and services through electronic media, and thereby support their growth and sustainability. This pre-feasibility study was developed under the methodology created by the United Nations Industrial Development Organization (UNIDO). Throughout the pre-feasibility study, relevant aspects were addressed to analyze the environment of the MSME sector in Colombia from the political, economic, social, technological, environmental and legal point of view, with the purpose of sizing variables related to the target market to address, and establish the capacities required by the entrepreneurial project to enable a digital ecosystem, considering operational, administrative, organizational, legal and financial aspects. The present study allowed us to conclude that there is favorable ground from the administrative and financial point of view to undertake the project, taking into account the interest shown by the government, the Academy and the business sector to promote this type of initiative. However, the need to be analyzing the environment frequently was evidenced, due to the uncertainty and the constant changes given in the national and global sphere, which allows timely rethinking beneficial positions for entrepreneurship.