Examinando por Materia "Millenials"

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    Ítem
    La cabra para los millenials : un diagnóstico frente a los conocimientos, actitudes y prácticas de la leche de cabra y sus productos derivados
    (Universidad Eafit, 2020) Figueredo Angarita, Giovanna Margarita; Carmona Garcés, Isabel Cristina; Acevedo Mejía, Erika Cristina
    With the growth of a market with new varieties that offer multiple health benefits, people are looking for new options. These alternatives are usually for the products of daily or habitual consumption, leaving behind the food intake with which consumers had had a long relationship. Within this trend of healthy alternatives, we find a wide diversity of milk substitute products. Among them, goat milk and all the products that come from its development, such as yogurt, cheese, and cream cheese, all these viable alternatives to their plant and animal counterparts. However, despite its viability as an alternative to cow's milk, and in this move towards healthier food, the goat's milk market is much smaller than its cow counterpart in Colombia. Therefore, due to the lack of knowledge regarding this apparent disparity between products, a study should be carried out to discover how this gap can be reduced. To do this, the knowledge, attitudes and practices that millenials may have regarding goat milk products within the Metropolitan Area of the Aburrá Valley will evaluated and quantified, the knowledge, the attitudes, and the practices of millenials regarding products derived from goat's milk. A research with a quantitative approach was carried out, the information was collected through the survey technique, which was made from the diagnosis of the knowledge, attitudes and practices of millennials regarding products derived from goat's milk. The results showed that knowledge is low; the attitudes of those who have tried it, in terms of taste, smell and price, are positive or neutral; The greatest motivators or stimuli that were presented for testing were curiosity and tastings. The purchase and consumption of goat's milk and its derivatives is occasional, and only a small percentage of the sample consumes it. Based on these results, relevant aspects are proposed to take it into account in the creation of a strategic marketing plan for this type of product.
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    Ítem
    Estrategia para disminuir la rotación de personal en Teleperformance Colombia
    (Universidad EAFIT, 2020) Zuñiga Hernández, José Carlos; Marin Ramirez, Oscar Eduardo; Betancur Hurtado, Carlos Mario
    Teleperformance Colombia Human Management department has a great response in terms of attracting, retaining and developing technology-related generations, which demands constant feedback, accelerated growth within organizations and a form of leadership and compensation that adapts to their needs, motivations and lifestyles. Some of their employees are not located in Teleperformance Colombia just for the fact of receiving a good salary, as Beltrán Benjumea (sf), Managing Director of PageGroup Colombia, also comment, they also seek a good "emotional salary", which offers them better quality life, balance of personal life and work, also seek that the organization has a good reputation, share their values and can have constant communication with their managers. According to internal sources at Teleperformance HR, these needs and lifestyles demanded, are having a higher turnover compared to past generations, 20 years ago the average turnover was between 2% and 3%, 10 years ago it averaged between 3% and 5 % Which brings negative consequences on issues such as: financial goals, decreased productivity, learning curves that impact the operation and the lack of successors for the strategic audience of Teleperformance Colombia.
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    Ítem
    Identificación de factores que inciden en la rotación de los trabajadores Millennials en una empresa manufacturera del Valle de Aburrá
    (Universidad EAFIT, 2021) Herrera Rendón, Juan David; Betancur Hurtado, Carlos Mario
    El presente trabajo busca explorar las causas que inciden en la rotación de los Millennials que trabajan en una empresa manufacturera del Valle de Aburrá, con el propósito de diseñar estrategias para mitigar este suceso. Para este fin se realizará una entrevista semi estructurada a un grupo de trabajadores en los diferentes rangos de la organización, con preguntas basadas en las motivaciones laborales de cada uno de ellos, para posteriormente extraer las respuestas comunes y elaborar una encuesta con las similitudes y pedirles una valoración de cada una de ellas para finalmente promediarlas; adicional a esto se recolecta información demográfica de cada miembro de los equipos como: edad, sexo, nivele educativo, cargo etc. Luego se ordenarán las respuestas según la prioridad de los factores de motivación de este sector población dentro de la compañía. Donde se encuentran situaciones que, confrontadas con los autores investigados, se pueden generar conclusiones que ayuden a identificar factores motivacionales de la población y puedan servir como elemento de estudio, para generar mecanismos de retención a este tipo de industrias.