Examinando por Materia "Metodologia de los micromomentos"
Mostrando 1 - 1 de 1
Resultados por página
Opciones de ordenación
Ítem Cómo afectan los micromomentos en la compra de regalos en el e-commerce Adoomicilio.com(2018) Vidal Castro, Diana Carolina; Monroy Osorio, Juan Carlos; Mejía Gil, María ClaudiaThis research work aims to describe the shopping experience of Adoomicilio.com customers taking into account the methodology of micro-moments, which allows to identify the different key moments that a customer goes through when buying a gift in Adoomicilio.com, derived from this identify strategies and opportunities for improvement for the brand -- As a methodology for development, a mixed investigation was carried out with portal clients, using tools such as interviews, co-creation sessions with the Adoomicilio.com team (qualitative method) and web analytics (quantitative), which revealed the different behaviors of the Adoomicilio.com client throughout the customer journey map -- Subsequently, a relationship was made between the customer journey map and the micro-moments methodology to identify the relevant moments, strategies and opportunities that Adoomicilio.com can implement to positively influence the decisions of the consumer when buying a gift at home over the internet