Examinando por Materia "Merchandising"

Mostrando 1 - 4 de 4
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    Ítem
    Comprar con los 5 sentidos : indicadores de una experiencia agradable del comprador en locales de tenis y ropa deportiva de la marca Branchos
    (Universidad EAFIT, 2019) Ramírez Serna, Jhony Andrey; Acevedo Mejía, Erika Cristina
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    Ítem
    Estudio de prefactibilidad para la producción de panela baja en químicos saborizada en el municipio de campamento Antioquia y comercialización del producto en el Valle de Aburrá
    (Universidad EAFIT, 2022) Tovar Hernández, Iván Mauricio; Parra Echavarría, Laura Cristina; Salazar Gómez, Francisco Javier
    This prefeasibility study was carried out in order to determine the feasibility of producing flavored organic panela in the municipality of Campamento Antioquia and marketing the resulting products in the Aburrá Valley. This project arises from an idea of family business, which seeks to take advantage of the opportunity to enter the industry of panela-based sweeteners with products that have competitive advantages in terms of performance, flexibility and quality compared to the competition. The foregoing with the purpose of positively impacting the socioeconomic and technological transformation of the municipality in question. This project is elaborated with a series of studies to evaluate the feasibility of the project considering numerous factors. Going into detail of the above, a study of the environment and sector is carried out that allows analyzing the external factors that impact the project; The market study is also carried out to analyze the variables that ratify the possibility of placing the product on the market and the optimal channels for the promotion and commercialization of the products resulting from the process. Likewise, a technical study is carried out to determine location, size, required resources, production costs and machinery and equipment required to meet the demand estimated in the previous study. Following this, the administrative and organizational study is carried out that allows determining the talent required for production, marketing, and organizational functioning, in addition to this, the associated administrative costs and factors of organizational culture are estimated. The legal study is also carried out to validate the regulatory framework that governs the project and finally, the financial study and risk analysis is carried out, in which the cash flow of the project is analyzed considering the profits and costs derived from the Previous studies and through financial evaluation indicators determine if the project is viable and generates the expected profitability for the project itself and its investors.
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    Ítem
    Estudio sobre la toma de decisiones durante la compra de vino
    (Universidad EAFIT, 2021) Díaz Peñarredonda, Andrés Mauricio; Roja de Francisco, Laura Isabel
    The necessity of doing this investigation is because of the accelerated behavior of the wine market that is experiencing Colombia nowadays. The increasing demand, added to the creation of new categories such as organic and low cost wines, have triggered a wider wine offer and a harder decision making for consumers that is relevant to study. The consumer’s purchasing behavior it’s been studied along this investigation through experts interviews and a massive consumers survey that showed how consumption moments and diferent lifestyles are actually an external variable that condition the purchase. The study shows the colombian wine market at first, in order to explore possible purchasing decision influencers directly inside retailers.
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    Ítem
    Propuesta de modelo de negocio para prestar servicios de catering y merchandising en la ciudad de Medellín
    (Universidad EAFIT, 2023) Hoyos Giraldo, Maristella; Giraldo Hernández, Gina María; Uribe de Correa, Beatriz Amparo
    This research work is in accordance with the strategic plan to encourage and increase the supply of local services for MICE tourism in the city of Medellín and its metropolitan area. The development was based on a descriptive exploratory research, and through the use of mainly qualitative approach instruments, with the purpose of designing a business model for the creation of an integrated Catering and Merchandising services company, defining its competitive strategy. for the segment of companies and organizations in the Aburrá Valley. The research showed as a result that the business structure of Medellín and its metropolitan area has been growing after the pandemic. Retaking the celebration of corporate events as a key tool in the relationship, positioning and competitiveness in their markets. Thanks to this investigative work, the elements of value generation for this market were identified and a comprehensive business model proposal was developed that responds to the needs and expectations of the customer segment, and likewise, opportunities for the creation of a company that implements the proposed business model.