Examinando por Materia "Mercado objetivo"
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Ítem Desarrollo del plan exportador para la empresa Novedades Plásticas S. A.(Universidad EAFIT, 2018) Arteaga Pava, Paula Andrea; Zúñiga Raigoza, Jaime Alberto; Uribe de Correa, Beatriz AmparoÍtem Diseño de un plan exportador para la empresa Ensamble Espacios Vivos(Universidad EAFIT, 2022) Landazabal Soto, Jefersson; Zúñiga Raigoza, Jaime Alberto; Uribe de Correa, Beatriz AmparoÍtem Diseño de un plan exportador para la empresa Envassa S.A.S.(Universidad EAFIT, 2024) Rodríguez Gallego, Jenny Andrea; Zúñiga Raigoza, Jaime AlbertoÍtem Diseño de un plan exportador para la Pyme Fioretto Diseños S. A. S., dentro del marco del grupo Antioquia Exporta Más (Memoria metodológica)(Universidad EAFIT, 2017) Zapata Vahos, Jorge León; Waserman Álvarez, Jean Paul; Uribe Ochoa, Beatríz AmparoThe following methodological report constitutes the description by which the exporter plan for the company Fioretto Diseños was developed, within the framework of the Antioquia Exporta Más Group -- In the first instance, a diagnosis of the company was made, in order to identify the exporting potential and subsequently the countries of Canada and Peru were selected, to which an analysis of the cultural, political, economic and physical distribution of the product was carried out to them, in order to elaborate a set of strategies, conclusions and recommendations to carry out the implementation of the export planÍtem Diseño del plan exportador para la empresa Belly Cordero Premium(Universidad EAFIT, 2021) Posada Yepes, Juan Pablo; Roldán Yepes, Raquel; Giraldo Hernández, Gina MaríaÍtem Diseño del plan exportador para la empresa Mascontrol Consultores S.A.S.(Universidad EAFIT, 2021) Vinasco Suárez, Andrés Julián; Uribe de Correa, Beatriz Amparo; Rios Molina, CarolinaServices have become an essential and routine part of our lives, they cannot be touched, but they are present and necessary in human activities. Today, services are indispensable, being at the same time the object of transactions and satisfying human beings' needs like products. Now, the export of services becomes an opportunity for the development and growth of a small and medium company, as well as of a country. According to DANE data, in the period January to March 2021, the largest amounts of services exports were recorded in: Other Business Services; Travel Services and Transportation Services, which configures an attractiveness for the service offered for the company Mascontrol Consultores SAS. Considering the above, the design of the Export Plan is presented below as a consulting service in which diagnostic methodology was applied, pre-selection of three (3) markets (countries) and application of variables to them, analysis of the service in the target market and finally the action plan that facilitates the company's access to new markets.Ítem Diseño del plan exportador para la empresa SAI de la Universidad EAFIT(Universidad EAFIT, 2020) Carmona Tobón, Daniel; Ríos Molina, Carolina; Giraldo Hernández; Gina MaríaAccording to a study performed by Procolombia and the Ministry of Information Technology and Communications (2019), Colombia positioned itself as the fourth largest IT market in Latin America, and between 2010 and 2017 it doubled its software and IT sales. This analysis has identified software’s export opportunities in agribusiness, education, energy, financial, retail, health and transportation, to several destinations. Motivated by these conditions, SAI, a company created inside the EAFIT University, has decided to promote the sale of its software in the international market, since this is a complete information system that allows the proper management of various processes in higher education organizations. With that being said, the design of the export plan is presented below as a consultancy process, applying the established methodology of diagnosis, the preselection and application of variables in four external markets, the analysis of software as a service in the selected country, and finally, the action plan, in order to facilitate to the company the successful access to the global market.Ítem Diseño del plan exportador para la Pyme antioqueña C.I. Practident S.A.S.(Universidad EAFIT, 2018) Bareño Avilés, Nicole; Zúñiga Raigoza, Jaime Alberto; Uribe de Correa, Beatriz AmparoC.I Practident S.A.S., is a Colombian manufacturing company, dedicated to the production and commercialization of didactic models for dental students -- The company has had experience not only in the local market but in the international market, reflecting that around 60% of its sales are exports to different countries, but despite their experience in commercializing their products, they do not have an export plan to give continuity and growth to its sales, which has prevented timely taking advantage of different market environments -- The elaboration of the exporter plan for Practident, is with the objective of proposing an action plan and an internationalization strategy, which allows the company to increase its possibilities of entering new markets and to be able to give continuity with its exports, through macroeconomic analysis of potential markets, selection of the target market, analysis of the product in the target market and the design of strategies and recommendations for the company, for which aspects of international logistics, foreign trade regulations and tariff barriers are also taken into accountÍtem Informe Plan exportador CLICKEO S.A.S.(Universidad EAFIT, 2017) Alba Ospina, SebastiánÍtem Informe Plan Exportador NATARE SWIM S.A.S.(Universidad EAFIT, 2017) Gómez Arango, Carlos Andrés; Zúniga Raigoza, Jaime AlbertoÍtem Informe plan exportador VICTORINA ÍNTIMO S.A.S.(Universidad EAFIT, 2017) García Echeverri, Gustavo Andrés; Uribe de Correa, Beatriz AmparoÍtem Memoria metodológica de la consultoría para el diseño del plan exportador a la Pyme antioqueña Grupo ACTI S.A.S. en el marco del programa Antioquia Exporta Más(Universidad EAFIT, 2017) Hernández Velásquez, Ricardo León; Roldán Yepés, Raquel; Henao Cálad, MónicaEl propósito de esta consultoría fue diseñar el plan exportador para la microempresa antioqueña Grupo Acti S. A. S., productora y comercializadora de la bebida energizante ZOU -- Dicha consultoría forma parte de la estrategia del Grupo Antioquia Exporta Más (consultorio en comercio exterior conformado por instituciones públicas y privadas como Procolombia, Cámara de Comercio de Medellín para Antioquia, Universidad EAFIT, Institución Universitaria ESUMER, entre otras), que le apuesta al fortalecimiento de las pymes con potencial exportador y, con ello, a contribuir a un incremento significativo de las exportaciones no minero-energéticas de Colombia -- El desarrollo del ejercicio permitió evidenciar que si bien el departamento de Antioquia cuenta con pymes cuyo potencial exportador es latente, esta clase de empresas enfrenta una serie de dificultades y barreras de tipo administrativo, comercial, financiero, entre otras, que les impiden ser competitivas no solo en el ámbito local, sino en el internacional, lo que justifica plenamente el importante papel que juegan diversas organizaciones público-privadas de apoyo empresarial que apalancan su gestión y hacen posible un crecimiento sostenible -- El plan exportador se convierte en una herramienta de gestión sencilla, flexible y eficiente, sumamente importante para los empresarios exportadores, por cuanto les permite aprovechar las grandes oportunidades que ofrece el mercado mundial y ajustarse a las exigencias de la globalización -- El Grupo Acti S. A. S. es una pyme joven con domicilio en Medellín, pero presente en más de 15 ciudades de Colombia -- Brinda un concepto saludable materializado en una bebida energizante tipo shot y sin calorías, elaborada con extractos naturales de guaraná, assaí y té verde -- En la actualidad tiene un mercado local en consolidación y capacidad técnica para la incursión en mercados internacionalesÍtem Memoria metodológica del plan exportador para la pyme Agrícola Varahonda S. A. para su estrategia comercial dentro del marco del Grupo Antioquia Exporta Más(Universidad EAFIT, 2017) Betancur Martínez, Mauricio Esteban; Roldán Yepes, Raquel; Henao Cálad, MónicaDuring the year 2015 there is a shock in the Colombian economy due to the low performance of exports, in the 12 months, exports decreased by 34,9 %. 2015 represented one of the worst years for the recent times country's sales (Revista Dinero, 2016) -- In order to address this situation, The Antioquia Exporta Más Group, a public-private initiative, aims to lead the structuring and implementation of a regional export strategy that leverages not only the competitiveness of SMEs in the region, but also contributes to the national goal set for 2018 to bring non-mining-energy exports to USD 30 billion; The goal, moreover, is that Antioquia represents 15.7% (USD 4,726 million), as reported by the Antioquia Exporta Más Group (2015) -- This strategy also seeks to promote other sectors and more promising markets in which the department plays an important role, since in the field of foreign trade has been characterized by being dynamic and have a significant participation in the country, so currently holds the first place (DANE, National Administrative Department of Statistics, 2016) -- The University EAFIT links to this initiative through recognized consultants and postgraduate students, who intervened different SMEs whose exports do not exceed USD 20,000 to design the export plan, based on the methodology of the Antioquia Exporta Más Group -- One of the selected SMEs is Productora y Comercializadora Agrícola Varahonda S. A. a company dedicated to the exploitation of agricultural products -- From its product portfolio at the initial meeting, the Keith mango was selected and on this, following the methodology of the group, an export plan was developed where the markets of the United Kingdom, the Netherlands and Germany were analyzed as possible destinations for its internationalization and subsequently choose the target market -- Once the United Kingdom was chosen as the target market, the study of this market was deepened and a detailed plan was elaborated defining the appropriate marketing mix and the schedule of activities for its subsequent implementationÍtem Memoria metodológica del plan exportador para la Pyme antioqueña Bienestar y Nutrición S. A. S. - Ma´Snacks para su estrategia comercial en el marco del Grupo Antioquia Exporta Más(Universidad EAFIT, 2017) Gómez Gómez, Juan Fernando; Roldán Yepés, Raquel; Henao Cálad, MónicaEn el 2015 se presentaron en Colombia los más bajos índices de comercio exterior de los últimos cinco años principalmente por la disminución de las exportaciones de petróleo y sus derivados; este sector presentó una variación del -31,3 % de un total de -34,9 % (Banco de la República de Colombia, 2016) -- Para atender esta situación, el Grupo Antioquia Exporta Más, iniciativa público-privada, pretende liderar la estructuración e implementación de una estrategia regional exportadora que apalanque no solo la competitividad de las pymes de la región, sino que contribuya a la meta nacional trazada para el año 2018 de llevar a las exportaciones no minero-energéticas a USD 30.000 millones; el objetivo, además, es que en esta meta Antioquia represente el 15,7 % (USD 4.726 millones), según lo reportado por el Grupo Antioquia Exporta Más (2015) -- Esta estrategia también busca potenciar otros sectores y mercados más promisorios en los que el departamento juega un papel importante, ya que en materia de comercio exterior se ha caracterizado por ser dinámico y por tener una importante participación en el total del país, tanto es así que en la actualidad ocupa el primer puesto (DANE, Departamento Administrativo Nacional de Estadísticas, 2016) -- A esta iniciativa se vincula la Universidad EAFIT con la participación de consultores reconocidos y estudiantes de posgrados, quienes intervinieron pymes cuyas exportaciones no excedan los USD 20.000 para diseñar el plan exportador con base en la metodología del Grupo Antioquia Exporta Más -- Una de las empresas seleccionadas para la consultoría, cuyo objetivo principal es diseñar un plan exportador para la empresa Bienestar y Nutrición S. A. S., empresa dedicada al desarrollo, producción y comercialización de snack saludables fortificados, y especializada en productos horneadosÍtem Memoria metodológica del plan exportador para la Pyme antioqueña Mi Calzature S.A.S., estrategia comercial en el marco del Grupo Antioquia Exporta Más(Universidad EAFIT, 2017) Piedrahíta Vadón, Gabriel Fernando; Waserman, Jean Paul; Henao Cálad, MónicaEste trabajo presenta el plan exportador para la pyme antioqueña Mi Calzature S. A. S., realizado en asesoría conjunta con la Cámara de Comercio de Medellín para Antioquia, Procolombia y consultores de la Universidad EAFIT -- Como parte del plan se determinan las condiciones existentes de la compañía y se analiza su potencial exportador -- El documento presenta la memoria metodológica realizada, la preselección de mercados, y la selección del mercado objetivo y alterno en el ámbito internacional; además, evalúa las condiciones comerciales y de mercado que favorecerán su ingreso y presenta el análisis del producto en el mercado objetivo -- Finalmente, como parte del plan exportador se definen objetivos y una hoja de ruta para la empresaÍtem Memoria metodológica del trabajo de grado: plan exportador para la Pyme antioqueña Elecprocol S.A.S.(Universidad EAFIT, 2017) Ramírez Duque, Juan Pablo; Waserman Álvarez, Jean Paul; Uribe Ochoa, Beatríz AmparoThe following document consists in the methodologic memory of export plan for the pyme Elecprocol S.A.S. in the frame of “Antioquia Exporta Mas Group” -- The countries selected for the study were Peru and Mexico, which show an interesting potential of exports for Colombia -- In the document, you can see the situation addressed, the process carried out and the main conclusions and learningsÍtem Memoria metodológica: estrategia de internacionalización para la Compañía RTD S.A.S. en el marco del programa Antioquia Exporta Más(Universidad EAFIT, 2017) Ardila Tristancho, John Alexander; Waserman Álvarez, Jean Paul; Uribe Ochoa, Beatríz AmparoÍtem Memoria metodológica: estrategia de internacionalización para la compañía Tekus S.A.S. en el marco del programa Antioquia Exporta Más(Universidad EAFIT, 2017) Arango Baena, Leonardo; Roldán Yepes, Raquel; Uribe Ochoa, Beatríz AmparoThe internationalization of SMEs in Antioquia is a process that has been carried out over time with little structure and results that do not go according to the government's goals in foreign trade -- During this work we analyze the different variables involved in the Tekus’s internationalization process, achieving, through 5 phases, to create strategies and a 3 years action plan to achieve the international objectives of the companyÍtem Memoria metodológica: plan exportador para una Pyme antioqueña (Dento Line Ltda.)(Universidad EAFIT, 2017) Zapata Lamir, Jorge Iván; Roldán Yepés, Raquel; Henao Cálad, MónicaIn the 12 months of last year, exports decreased by 34.9% -- The year 2015 represented one of the worst years for the country's sales in recent times" -- (Revista Dinero, 2016) -- Exports in 2015 were the lowest in the last five years [after the economic crisis], mainly due to the decrease [of 49.3%] in oil exports and its derivatives -- This sector represented a variation of -31.3% out of a total variation of 34.9% -- (Revista Dinero, 2016) -- This makes it clear that the country is highly dependent on mining and energy as part of the total of its exports, so it is absolutelly necessary to diversify and give a boost to non-traditional exports -- (Revista Dinero, 2016) -- By 2018, Colombia should be exporting non-mining and high value-added oil products worth USD $30,000,000 thanks to a strengthening of such industry, which would mean a change in the direction of its foreign trade -- (País, 2016) -- From that goal drawn by the Ministry of Foreign Trade [USD $30,000,000], 15.7% corresponds to Antioquia (USD 4,726) -- That is why Grupo Antioquia Exporta Más started a project whose purpose is to lead the structuring and implementation of a regional export strategy articulating and integrating public and private initiatives to contribute to the aforementioned goal -- EAFIT University participates in this strategy by providing the advice that postgraduate students and experts in foreign trade provide to SMB (Small and Medium sized Businesses) Antioquia, with the objective of developing an export plan that allows them to respond to the main aspects that arise in the elaboration And implementation of international trade strategy -- This methodological report explains how the advice provided to the SMB Dento Line Ltda -- was carried out -- From building its export plan [analysis of its export potential], the pre-screening of markets and product analysis on a target market, to arriving at an action plan where a schedule of activities for the company is proposed for the companyÍtem Memoria plan exportador para Pineapples don't have sleeves(Universidad EAFIT, 2021) Cardona Uribe, Juan Esteban; Henríquez Díaz, Ángela María; Uribe de Correa, Beatriz AmparoIn this memory are exposed the key points in the counseling for an export plan with the company Pineapples Don’t Have Sleeves, which participates in the chamber of commerce of Medellin program, where EAFIT University participates with counseling from graduate students and experts advisors in foreign trade to SMEs from Antioquia, with the objective of developing an export plan that allows them to respond to the main aspects that needed in the elaboration and setup of the international commercia strategy with an action plan. We will evaluate both your export potential as well as a shortlist of markets and an analysis of the product in the target markets.