Examinando por Materia "Mercado internacional"
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Ítem Caracterización del mercado de exportación de café especial en Colombia : segmentación, tamaño y elasticidad(Universidad EAFIT, 2022) Velásquez Restrepo, Daniel; Pérez Restrepo, Camilo AlbertoCoffee is one of Colombia's leading agricultural export products and represents the livelihood of thousands of rural families, but the price trend has been downward since the end of the Coffee Agreement and the financial viability of production is frequently questioned. Faced with this scenario, the country has been entering the recent specialty coffee market as an alternative to improve the price through the production of a higher quality bean. Currently, there is no clarity in the country about the economic characteristics of this market nor an objective definition of specialty coffee that would allow this analysis to be carried out. Therefore, this paper focuses on determining a statistical price criterion and based on this, segmenting the Colombian green coffee export market between differentiated coffee and commercial coffee, seeking to understand its size and evolution in the last decade. The results of said exercise show that the segment of differentiated coffee is small compared to commercial coffee, reaching a 13.59% share for the year of maximum value. Although, there is a continuous growth of the segment in absolute values for all the years analyzed. Additionally, regressions were carried out that show a negative correlation between the increase in price and the decrease in tons exported for the general market. This is relevant for the expectations that a large coffee producer such as Colombia may set for this market.Ítem Choice of distribution channels in the internationalization process of companies belonging to Medellin’s clusters(Universidad EAFIT, 2012) Quiceno Aguirre, Adriana MaríaIn an internationalization process, companies have to choose the distribution channels in order to develop successful strategies and reach goals in monetary and sales terms. Five variables (asset specificity, technological uncertainty, volume uncertainty, behavioral uncertainty and transaction frequency), developed in Transaction Costs Economy Theory, are a way to understand the impacts of foreign sales in internal procedures and the reasons why companies apply or not a specific distribution channel. In the case of companies belonging to Medellin Ciudad Cluster initiative, these variables highlight the lack of company’s internal preparation (own resources and technology) and the low diversity of distribution channels.Ítem HMV Ingenieros Ltda : un modelo de internacionalización para entrar en el mercado Triángulo Norte(Universidad EAFIT, 2012) Marín Cadavid, Carolina; García Rendón, John JairoÍtem Plan exportador Confeccionarte S.A.S.(Universidad EAFIT, 2020) Clavijo López, Daniel; Zúñiga, Jaime Alberto; Giraldo, Gina María