Examinando por Materia "Mercado de flores"

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    Ítem
    Estudio de factibilidad para la creación en Colombia de una productora y exportadora de bouquets florales a Estados Unidos para la empresa Allure Farms
    (Universidad EAFIT, 2021) Uribe Gómez, Juan Diego; García Johnson, Santiago; Salazar Gómez, Francisco Javier; Uribe de Correa, Beatriz Amparo
    The following analysis is done in the context of the fresh cut flower industry for the North American market, taking in account the seasonal characteristics which determine each commercial season, its supply chain logistical complexities and commercial configuration (Producer, Importer, Wholesaler and Retailer). It also considers Colombia's potential not only as a producer of raw materials, but also its potential to add value in an industry which has usually characterized its role as the producer of the commodity. Based on these assumptions of the industry, we set out to study the feasibility for the creation in Colombia of a producer and exporter of floral bouquets to the United States for the North American company Allure Farms. This approach was carried out using tools and methodologies which facilitate the analysis of the macro-environment, the market, administrative and legal aspects and finally its financial viability. All of the above has been carried out due to the professional experience of its authors both in the industry itself and also in certain disciplines required for the study, acquired during the tenure in EAFIT’s MBA and the expert methodological and thematic supervision of this project’s advisors.