Examinando por Materia "Mercadeo social"
Mostrando 1 - 6 de 6
Resultados por página
Opciones de ordenación
Ítem Análisis del comportamiento de la separación de residuos en la fuente(Universidad EAFIT, 2024) Giraldo Morales, Camila; Velásquez Fernández, Kelly Patricia; Mejía Gil, María Claudia; Muñoz Molina, Yaromir de JesúsÍtem Análisis desde la gestión estratégica al Modelo del Servicio de Prevención y Detección Temprana del Cáncer del Cuello Uterino en el Distrito de Marcabamba, Provincia Paúcar del Sara Sara, región Ayacucho, 2016(2018) Gutiérrez Canales, Marco Antonio; Vargas Sáenz, Mario EnriqueIn this 21st century, Cervical Cancer is second in incidence in the world and is the most common in women in developing countries -- The highest rates have been found in Sub-Saharan Africa, South Asia, the Caribbean and Latin America (Norma Técnico Oncológica para la Prevención, Detección y Manejo de Lesiones Premalignas del Cuello Uterino a Nivel Nacional, 2007) -- Peru has not been unaware of this reality, as it is the leading cause of death in Peruvian women (League Against Cancer, 2016) and to control its incidence has developed Public Health Policy on Prevention and Control of Cervical Cancer, based on international agreements, conventions (Cairo, 1994, World Conference on Human Rights, 1993, etc.) and Sustainable Development Goals be completed in 2030 -- This research carried out in the Ayacucho Region aims to identify Factors that Limit the Implementation of Model of Prevention and Early Detection of Uterine Cervical Cancer (PAP Examination) to women in rural areas of the district of Marcabamba, in the province of Páucar Sara Sara, Ayacucho Region; and analyze Strategic Management's elements to propose measures that improve access to this service in the Health Center, 2016 -- The research is qualitative - descriptive and aims to identify Total Quality Management (Human Potential Management, Logistic Management and Social Marketing), Confidence Management and Service Management in the Territory in the Implementation of Model of Prevention and Early detection of cervical cancer (PAP examination); And, from this, to propose improvements to the management of the processes of the model studied -- Finally, Strategic Management, axis of the Social Management, allows the objective population to access efficiently and adequately the service or product offered by the Public Sector Industry, such as the Early Cervical Cancer Prevention and Detection Model (PAP Examination); and, in that way, allow them to exercise their citizens' rightsÍtem Estudio de perfiles y motivadores de los donantes a las ONG(2019) Ossa Arboleda, Natalia; Ceballos Ochoa, Lina MaríaÍtem La joyería artesanal : un mundo de nuevas oportunidades(Universidad EAFIT, 2022) Gómez Agudelo, Leidy Vanessa; Muñoz Molina, YaromirCurrently there is a trend to consume brands or products which are socially responsible. Purpose-driven marketing is getting more relevant and valued by consumers, which raises the importance of this research and study, in order to investigate the phenomenon not only in the general category, but within the specific sector of handmade jewelry led by women who are in reinsertion and resocialization processes. This investigation was carried out following qualitative techniques and supported mainly by customized interviews with 10 women from the city of Medellín who are consumers of handmade jewelry. Among the key findings of this study, it was the fact that the purchase decision for this category of "luxury" and crafted products made by women in reinsertion and resocialization processes, is heavily promoted and pushed by brands which efficiently communicate details of these products, enhancing the characteristics and positive consequences of getting purpose-driven brands and products.Ítem El mercadeo social en Colombia(Fondo Editorial Universidad EAFIT, 2001-01) Munoz Molina, Yaromir; Giraldo Y., Alina; Escher, MauriceÍtem Notas guía para la comprensión del mercadeo social(Universidad EAFIT, 1998) Muñoz, Yaromir; Universidad EAFIT