Examinando por Materia "Mercadeo multinivel"

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    Generalización del modelo de compensación binomial de una red de mercadeo multinivel
    (Universidad EAFIT, 2018) Castro Mejía, Andrés Felipe; Ossa Urrego, Jorge Alberto; Trespalacios Carrasquilla, Alfredo
    Multilevel Marketing is a way that companies use to market products or services offered to the public, exploiting the social circle of individuals who enter these marketing networks and make an effective sale, boosting the sales of their products with little investment in advertising -- In this document we analyze the Binary Compensation Model of the Multilevel System (MCB) to implement it in any industry of the real sector and analyze if it can be used in the sales commission of any product or service -- After finding the series that define the Binary Compensation Model, those series were developed mathematically and it was demonstrated that the model converges, making it deliver the maximum commission value per sale that it is desired to distribute, finding that the MCB is financially viable for the commercialization of products or services and that also does not obey a pyramid scheme (Ponzi scheme)