Examinando por Materia "Mercadeo de servicios en educación"

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    Ítem
    Elementos del marketing educativo para orientar estrategias en servicios enfocadas a los estudiantes de pregrado de la universidad EAFIT
    (Universidad EAFIT, 2018) Cubillos, Martha; Martínez Camacho, Karin Milena; Rojas de Francisco, Laura Isabel; Mejía Gil, María Claudia
    This research seeks to know the elements of educational marketing focused on service, to offer a positive experience to students in higher education institutions, as well as to know the experience of undergraduate students of Universidad EAFIT in their academic training process with university welfare and academic services -- To know the experience with these services, they were divided into five themes: welfare services, user services, academic services, academic support services and infrastructure services -- The work was based on exploratory and descriptive research; a quantitative methodology is applied through a questionnaire to a sample composed of students from the different undergraduate programs of Universidad EAFIT -- Among the findings, a level of satisfaction with the academic and welfare services offered by the university stands out, as well as a high level of satisfaction with the infrastructure services of the university campus