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    Estudio de prefactibilidad del producto Prodhy en Colombia
    (EAFIT, 2019) García Galán, Nancy Juliana; Uribe de Correa, Beatriz Amparo
    Increasingly more individuals are aware and are concerned about what they consume. They are clear that if they want to be healthy people and have an improved quality of life, they must take care of food, because “you are what you eat”. This concern has come to different actors, even to the Governments, becoming a matter of global concern. This is why companies like Prodia decided to research and develop products that keep this line and offered options on the market, so that it will encourage food manufacturers to be equally aware of this phenomenon and start producing food to improve quality, providing alternatives for consumers who are inclined to healthy products. At the moment there are no products as Prodhy in Colombian market, offering this a great opportunity. With the initial research carried out in this work it was possible to determine that it is totally suitable for the company to carry out an in-depth feasibility study, that includes a deepest study of the field and interviews of primary sources to determine variables of demand and offer for the good. Finally, with all the factors analyzed can be set that it is possible the commercialization of Prodhy in the main cities of Colombia.