Examinando por Materia "Marketplace"
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Ítem Aspectos jurídicos relevantes sobre los Marketplace en Colombia(Universidad EAFIT, 2022) Pardo Puentes, Germán Andrés; Ramírez Osorio, Daniela Fernanda; Acosta Posada, AdelaidaThis research paper investigates the impact that Marketplace-type digital platforms have had on the purchase and sale of goods and services nationally and internationally. It is intended to make a tour of its delimitation, definitions, actors, scope in which they operate and jurisprudence and pronouncements of the Superintendence of Industry and Commerce about digital platforms that already have a normative regulation in our country. All of the above, together with the non-existent regulation of Marketplaces in Colombia, leads us to ask ourselves the vortex question of the Research work that summons us: is there currently a need in Colombia for a new legal figure that better adapts to the concept and business model of the Marketplace?Ítem Experiencia de las empresas del sector textil confección de Antioquia en el proceso de apertura del canal de comercio electrónico, específicamente en la plataforma Amazon de Estados Unidos(Universidad EAFIT, 2019) Echeverri López, Mauricio; Posada Castaño, Daniela; Salazar Ocampo, Camilo; Mejía Gil, María ClaudiaThis research arises from the interest to motivate and guide companies in the clothing sector of Antioquia, to sell their products in the Marketplace Amazon in the United States. According to the limited information found in the platform, research is necessary to list the processes and requirements that must be considered for the effective entrance in this ecommerce channel. This research describes the user experience of ecommerce and sales experts that belong to companies in the clothing confection sector of Antioquia. Which today they sell in platforms of ecommerce like Amazon in the United States and others that were in the process, but they could not obtain it. This has been done from in-depth interviews that involved eight interviews, five with sales experts and three with ecommerce experts, which allowed knowing the most important touch points, emotions, thoughts, and the experience they had in Amazon, to build the ideal experience. It is summarized in a guide or steps through a blueprint that throws the most important stages of the sale process in Marketplaces like Amazon in the United States. Additionally, shows the aspects that the company must consider in terms of capacity and infrastructure.Ítem Límites de la normatividad en materia de comercio electrónico en Colombia(Universidad EAFIT, 2019) Vásquez Mejía, María Isabel; Valencia Mesa, Alejandro; Bejarano López, AlejandroElectronic commerce despite its progress in the world, presents several concerns that are marked by advances in technology and the constant transformation in traditional economic activities, generating an environment in which the need to adapt the legal system and to understand many commercial situations in the relations of purchase and sale of goods and services seems imminent, for instance the situation of the consumers´ rights under the 1480 Act of 2011 (the Consumer Act), in special the right to quality, the security, the information and protection, and the right to quality, to security and indemnity, the right to information, the protection of misleading advertising, as well as the right to claim and contractual protection. In order to determine the limits of the regulations on electronic commerce in Colombia, and specifically the figure of the "Marketplace", the main figures of electronic commerce will be depicted, with emphasis on the so-called "Marketplace"; Likewise, the regulatory framework in Colombia regarding ICTs and in particular, Electronic Commerce will be described. The foregoing, in order to identify the limits of the legal order of electronic commerce in Colombia and its perspectives, and propose strategies for improvement.Ítem Optimización de la experiencia en la compra online(Universidad EAFIT, 2017) González Yépes, Luis Guillermo; León Bustos, Diana Paola; Mejía Gil, María Claudia; Monroy Osorio, Juan CarlosThis article presents the results of a research that analyzes the experience in online shopping, in order to present optimization suggestions -- Given the characteristics of the object of study (identifying the stages of the online purchase process, the most used channels and the contact points with which users feel identified), the methodological approach was qualitative; at the information gathering stage, two group sessions and semi-structured interviews were conducted with experts on e-commerce and service issues -- The research started from the recognition of the existence of four stages in the online purchase process: interest, search, reinforcement and conversion; as the study progressed and the results of the first focus group were collected, an initial experience map was designed that reflected an additional later stage called post-sales / loyalty -- In this phase of the study, the information obtained was validated with experts and their contributions substantially fed the design of a final experience map in which six stages were defined for the online purchase process, since the last one was split -- With the results obtained, this research aims to be a guide or reference for future entrepreneurs in electronic commerce -- The findings of the study can be used to make marketing decisions so that they are oriented towards the creation of digital impact strategies for their clients and with which they generate long-term relationships that contribute to higher sales with a high return on investmentÍtem Prefactibilidad para la creación de marketplace para Pymes colombianas(Universidad EAFIT, 2022) Andrade Rengifo, Juan Camilo; Salazar Gómez, Francisco Javier; Uribe de Correa, Beatriz AmparoColombian SMEs are a pillar for the development of the economy, and it is necessary to implement tools that help these companies to sell their products and services. E-commerce is here to stay forever and although it seems easy, but many companies are having difficulties due to the costs involved in achieving traffic through the page and significantly increasing sales. This is the reason why a pre-feasibility study of a marketplace for Colombian SMEs was developed and to find out under what conditions it would be feasible to implement it to help both existing companies and new companies to start trading electronically quickly and with a traffic of established clients.