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Ítem Estudio de prefactibilidad para el desarrollo de un proyecto ecoturístico en la vereda de San Pedro finca la Marquesita en el municipio de Anserma Caldas (Colombia)(Universidad EAFIT, 2024) Bedoya Velez, María Elisa; Corrales Saldarriaga, Juan David; Gómez Salazar, Elkin ArcesioThe present feasibility study aims to determine the viability of developing an ecotourism project in the San Pedro village, La Marquesita farm, located in the municipality of Anserma, Caldas. To this end, an exhaustive analysis of the tourism sector in the region was conducted, identifying trends, opportunities, and threats that could influence the project’s development. Additionally, the potential market was evaluated, understanding the needs and preferences of the target audience and analyzing the existing competition. A detailed technical feasibility study was carried out, considering the required infrastructure, available natural resources, accessibility, and the carrying capacity of the environment. Legal and regulatory frameworks were also identified, and the necessary administrative processes and procedures for efficient project management were established. Furthermore, the project’s environmental impact was assessed, designing mitigation, control, correction, conservation, and compensation measures to ensure the preservation of natural resources and biodiversity in the area. The financial viability was calculated by estimating investment costs, expected revenues, and projected cash flows, as well as identifying available funding sources. Finally, potential risks associated with the development and operation of the ecotourism project were identified and mitigation strategies were implemented. This study provides a solid foundation for informed and strategic decision-making in the management of ecotourism projects in the region.