Examinando por Materia "Marca personal"

Mostrando 1 - 3 de 3
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    Ítem
    La contribución de la marca personal y el coaching a la construcción del proyecto de vida
    (Universidad EAFIT, 2021) Spaggiari Pineda, Sofia; Muñoz Diosa, Estefania; Villegas Castaño, Guillermo León
    The objective of the following research is to identify the contributions of coaching as a development of personal brand to generate added value that strengthens the construction as a projected way of life. Adding to this, we are aiming basic themes and concepts such as brand, persona brand, coaching, among others. These aspects are the concept of the central theme, which allows simplicity when applying the term in question with greater ease and acceptance. This research begins with the search of information through primary sources, mainly professionals and people linked on coaching in Colombia. Based on the outcome of the information, a quality study is carried out through interviews with descriptive statistics. Hence, the purpose of these is to explore the knowledge and interested of the selected social players. Finally, the establishment of a personal brand grows stronger every day due to the awareness of society to deliver talents with a higher degree of expertise to the community. With the results obtained, it’s intended to consolidate some fundamentals bases for the interpretations of a personal brand that integrate the needs of everyone using coaching tools.
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    Ítem
    De personajes reconocidos a marcas personales : aproximación exploratoria al personal branding
    (2020) Montoya Vélez, Juan Manuel; Villegas Castaño, Guillermo León
    Among the last decade of the 20th century and the second of the 21st century, information and communication technologies available have enhanced the possibility of individuals to interact with collectives and project themselves as potential generators of value, and, therefore, of being worthy of receiving in return, from said collective, a desired reaction. In this context, figures intrinsically related with interactive media, such as youtubers, instagrammers, twitters, bloggers, or digital influencers. The democratization of access to collectives (Díez, 2018) has given theoretical and practical relevance to the concept of personal branding (Peters, 1997), that has arose in parallel with this explosion of interactive channels in which is proposed that individuals should see themselves as potential assets, and apply, in their personal development, brand management, or branding processes, proper of companies or organizations. In the present research, the personal branding or personal brand concepts are analyzed, from a qualitative exploratory approach, in a group of people who stand out for their character, their personality and their identity, which make them social agents and mobilizing other people, and the relationship they have with them.
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    Ítem
    El personal branding en los profesionales de ciencias económicas : de la academia a la vida real
    (Universidad EAFIT, 2021) Velásquez Arana, Juan Manuel; Villegas Castaño, Guillermo León
    The concept of brand has been widely studied in academy as a subject of study in order to address elements of marketing such as the positioning of companies, institutions or public figures. However, the field of Personal Branding or personal brand is yet to be developed in many areas, contexts and specific professions. This work aims to analyze the influence of Personal Branding in the marketing of economics professionals in the city of Pereira, Risaralda, Colombia, a field that has had a slow opening to the concept, development and application of the personal brand.