Examinando por Materia "Marca blanca"

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  • No hay miniatura disponible
    Publicación
    Marca privada: oportunidades y estrategias en USA y Francia para la categoría café
    (Universidad EAFIT, 2013) Quintero Pérez, Diana Carolina
    Coffee is one of the main commodities of the world and it has been an important part of Colombia’s income, thanks to high consumer recognition internationally and the high production level, proving to Colombian coffee a special identity. However the mayor part of those incomes have been generated by green coffee trading, with no added value as it has been the response from many producers to the challenges that Colombian companies face when trying to obtain brand positioning outside the local market -- On the other hand, globalization presents new tests for the companies, bringing into consideration additional topics such us product distribution, competitiveness as well as brand and product positioning due to the incoming and growing international competition and private labels -- Therefore this proposal will detail coffee category environment in the United States and France, trough a trip to those markets in order to identify the main competitors, main packaging formats, prices and product exhibition, describing the markets to identify opportunities and general strategies -- Even though private label has grown in the last years, sector studies were no identified that support coffee producers knowledge of this type of opportunities that could generate attractive volumes for production and sales, invigorating their activity and supporting country economy growth
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    Publicación
    Plan de exportación para la internacionalización de la empresa Vinagres Finos Limitada en el mercado europeo
    (Universidad EAFIT, 2025) Cuadros Pardo, Yaneth Milena; Álvarez Ortiz, Omar Alberto; Henriquez Diaz, Ángela María
    The following is an export plan developed for the company Vinagres Finos Limitada, with the objective of evaluating the feasibility of its expansion into the European market. This plan contains a detailed analysis of the main macroeconomic, regulatory, logistical and cultural variables in different European countries, allowing the selection of those that present the greatest opportunities for success for the export of apple vinegar with and without infusions. Based on the results of this analysis, Spain has been identified as the priority target market, followed by France as an alternate market and Italy as a contingent market. The study concludes with the formulation of a concrete action plan for internationalization to the Spanish market, including entry strategies, regulatory requirements, export logistics and potential distribution channels, which allows the company to take a solid step in its internationalization process.