Examinando por Materia "Mapa de experiencias de cliente"

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    Experiencia ideal del cliente de la academia Pole Sport Studio de Medellín
    (Universidad EAFIT, 2019) Rincón Serna, David Santiago; Durán Cortés, Luz María; Mejía Gil, María Claudia; Gaviria Lopera, Melisa
    The growing need for body care, physical fitness trends and the rise of women who postpone motherhood and dedicate themselves to their careers have stimulated the development of gyms around the world. These people tend to look for places with user experience design and activities different from those that are traditionally done in them, which leads to pole dance as a different option. In this research we seek to know the current experience of the students of Medellín´s Pole Sport Studio through the emotions and their relationship with the positive and negative aspects of the users to create the ideal user experience. Most of the communication with the students of the academy is not directly spoken, which makes it difficult to obtain information about their expectations, behaviors and emotions. For the elaboration of this research, the qualitative method was used in an exploratory research, through two interviews to the professors, two interviews to the mothers of the students and two group sessions conducted to two focus groups in the Gesell chamber; the first with young people between the ages 13 to 18, and the second with women between the ages 20 to 30. The data obtained was organized in a map of user experiences, and based on them, improvement opportunities were identified in the experience maps. Finally, the blueprint was proposed as an alternative to be implemented by the academy, in order to achieve the ideal experience in the users.