Examinando por Materia "Mapa de experiencia del cliente"
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Ítem Leads de la oportunidad a la venta : propuesta metodológica para potenciar la compra de vehículos en Bogotá a partir de prospectos digitales(2020) Vega Parra, Leonardo; Román López, Nathalia; Monroy Osorio, Juan CarlosVehicle purchasing process is migrating to an accelerated way towards the digital worlds, due to consumers are informing themselves before making a purchase or attending a point of sale. In Bogota, sales presential demand and call is decreasing, and every day is strengthened the request of information or vehicle quotation through digital channels, that the automotive industry release to the customers: search engines, social media, peer to peer chats, forms, web sites, landing pages. The issue takes place when volume prospects are reached, delivered as leads but not transformed into effective sales. The objective in this research is to design a methodology through a customer experience map, to increase commercial management of prospects vehicles with digital origin to the automotive industry in Bogota; man and women above 18 years old were used as study subjects, located in the city of Bogotá and near towns, that possess a vehicle or desires or have been participants in a correspondent purchase process. Deep structured interview was the qualitative methodology chosen to recollect and analyze data. It is expected to apply the proposed methodology in a vehicle dealer of the Chevrolet brand in the city of Bogota.Ítem Motivadores que se presentan al tomar la decisión de compra de un servicio para cuidado de mascotas(Universidad EAFIT, 2024) Bermúdez Sánchez, Magda Lorena; Acevedo Mejía, Erika Cristina; Rodríguez Eslava, Juan FelipeToday it is part of a cultural anthropology to have a pet in the conformation of households, whether it is included as part of the family or by decision of not having children, opening up possibilities of participation in a growing market. Therefore, the purpose of this exploratory research with a mixed approach will allow to know the motivations that are held around pets that characterize this segment of the population and establish a cause-effect relationship between Jobs to be done, archetypes with the collective unconscious and the actions that are performed to take services around their pets. With all the information gathered in this work, it was found that the motivations for having a pet are inclined towards emotional needs, as they have them out of love for them, they complement their lives and/or families; and for social needs by making, it possible to form communities or tribes. It is found that the activities that users do most with their pets are those of fun and satisfaction of basic needs; and users are profiled with behavioural patterns (archetypes) such as the carer, the ruler and the rebel. This venture may be possible as long as it focuses on providing services that cover all the needs of pet users.Ítem Reestructuración del modelo de negocio en Visión Segura y Cía. Ltda(Universidad EAFIT, 2020) Bernal Barrera, Mauricio; Ortega Álvarez, Ana María