Examinando por Materia "Manufactura de morrales"
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Ítem Plan exportador para la Pyme antioqueña CA Moda & Diseño SAS(Universidad EAFIT, 2022) Bonilla Crespo, Maria José; Uribe de Correa, Beatriz Amparo; Roldán Yepes, RaquelThe current pandemic has forced Latin-American small and medium size businesses, which are the most affected sector, to sharpen their ingenuity. Those that have managed to survived have had to find new paths that were not in their initial plans, like internationalization (Portafolio, 2021). Between 2018 and 2020, micro, small, and medium size business had increased their total exports participation from Colombia, from 16% on one year to 18% on the next year (Mincomercio, 2021). An export plan is a useful tool for businesses. It helps them recognize their position with respect to external markets, analyze previous barriers or risks, and create a plan to overcome them. The design of this export plan would allow CA MODA Y DISEÑO SAS A company that operates in the direct sales business to expand its business to new international markets. Through the development of an export plan methodology designed by EAFIT University and the Chamber of Commerce of Medellin, this investigation develops an initial internationalization diagnosis, a market research and an analysis of variables in four potential markets for the selection of an objective market, an alternate market and contingent market. Finally, it suggests market strategies to gain access to the objective market, followed by recommendations and an action plan.