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Publicación Alcatraz : plataforma digital de soporte financiero para pymes colombianas del sector de comercio(Universidad EAFIT, 2024) Escobar González, Juan Camilo; Castro Cataño, Juan Sebastián; Tobón Restrepo, Diego AlexanderA digital platform for financial technical support will be structured for Colombian micro, small, and medium enterprises (MSME) in the commerce sector. This platform will generate financial indicators of value for the company -through calculations using data given from the company- such as the EBITDA margin, ROIC, EVA, internal growth rate and sustainable growth rate, aiming to assist entrepreneurs in making structured decisions. Ultimately, the platform is expected to aid in the accounting formalization of businesses, facilitating access to credit products that promote long-term financial sustainability and inclusion in formal financial products, as well as enhancing their financial management, all delivered by a digital format.