Examinando por Materia "Male beauty products"

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    Ítem
    Estudio de factibilidad para la creación y comercialización de una línea de productos de salud, belleza y bienestar masculino en el Valle de Aburrá
    (Universidad EAFIT, 2021) Trujillo Cano, Sara; Vélez Escobar, María Camila; Giraldo Hernández, Gina María; Salazar Gómez, Francisco Javier
    The purpose of the feasibility study to be described was to determine the possibility of founding a local company dedicated to the creation and commercialization of men's cosmetic products in El Valle de Aburrá; initiative that result from the lack of a similar offer in the Colombian market. For each of the studies in which this analysis was subdivided, it was necessary to consult sources of truthful information such as university databases, studies of international consulting companies, different authors, carry out a survey, rely on expert judgment and on websites of the local regulatory entities. Therefore, during the development of each study, qualitative and quantitative data were collected and then finally summarized and analyzed in the Financial Study; resulting in the feasibility of a company dedicated to the creation and distribution of a beauty, health and wellness male products line in El Valle de Aburrá. Consequently, the company will start operations by creating and distributing two products; sunscreen and facial moisturizer due to the great opportunity evidenced by the lack of supply, and as the first strategy, being remarkable for costumers and begin to position itself in the market.