Examinando por Materia "MUEBLES EN MADERA"

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    Ítem
    Propuesta de valor compartido en el servicio de instalación de muebles modulares para el hogar
    (Universidad EAFIT, 2018) Jaramillo Vargas, Jonatan de Jesús; Mejía Gil, María Claudia; Villada Arango, Santiago
    The RTA (Ready-to-assemble) furniture are those that are designed under the concept of assemble it yourself, they are delivered in boxes and each client takes care of their assembly, but due to the different levels of difficulty that this process presented and the time required, the installation service arose -- In the present study, the RTA furniture installation service is described, analyzing each of the actors that affect it and identifying the main motivators that lead consumers of this type of furniture to request it, in order to generate a shared value proposal that positively impacts the provision of this service in the Aburrá Valley without affecting its experience in terms of quality, opportunity and reliability -- Thus, allowing the growth of all the actors present in it, for which an exploratory qualitative study was conducted with structured interviews to people working in RTA furniture manufacturing companies, specialized stores or supermarkets, installers and consumers -- Therefore, identifying opportunities for improvement in the installation process, training the installers, professionalizing their service and understanding it as a relevant actor, given that they are the ones who close the sale