Examinando por Materia "MERCADEO POR INTERNET - ANTIOQUIA (COLOMBIA)"

Mostrando 1 - 1 de 1
  • No hay miniatura disponible
    Ítem
    Experiencia de las empresas del sector textil confección de Antioquia en el proceso de apertura del canal de comercio electrónico, específicamente en la plataforma Amazon de Estados Unidos
    (Universidad EAFIT, 2019) Echeverri López, Mauricio; Posada Castaño, Daniela; Salazar Ocampo, Camilo; Mejía Gil, María Claudia
    This research arises from the interest to motivate and guide companies in the clothing sector of Antioquia, to sell their products in the Marketplace Amazon in the United States. According to the limited information found in the platform, research is necessary to list the processes and requirements that must be considered for the effective entrance in this ecommerce channel. This research describes the user experience of ecommerce and sales experts that belong to companies in the clothing confection sector of Antioquia. Which today they sell in platforms of ecommerce like Amazon in the United States and others that were in the process, but they could not obtain it. This has been done from in-depth interviews that involved eight interviews, five with sales experts and three with ecommerce experts, which allowed knowing the most important touch points, emotions, thoughts, and the experience they had in Amazon, to build the ideal experience. It is summarized in a guide or steps through a blueprint that throws the most important stages of the sale process in Marketplaces like Amazon in the United States. Additionally, shows the aspects that the company must consider in terms of capacity and infrastructure.