Examinando por Materia "MEDIOS DE COMUNICACIÓN DE MASAS - AUDIENCIAS"
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Ítem Aplicaciones nativas de Facebook como herramientas de construcción de Bases de datos de audiencias para una marca(Universidad EAFIT, 2017) Rodríguez Ramírez, Mauricio; Castaño Aristizábal, Juan Felipe; Muñoz Molina, YaromirSocial media and their impact on human interaction are the results of spontaneous processes over Internet; a collaborative interaction platform that has allowed connecting people from different countries —with different beliefs, thoughts and ideologies— in a common place to co-create solutions to universal issues, transmit information that could be restricted in other media by high communicative spheres or just to leave a digital print in a virtual world that turns richer and more complex in its processes of accumulation, transformation and analysis of information -- Facebook has been the pioneer social network in exploiting the capacity of congregation, communication, and use of a platform as an interactive media between people, communities, and brands; which has resulted in an increase in popularity and penetration of use in the world and Colombia supported by increases in the number of users and interactions -- This evolution opens up a relevant bidirectional communication window between the brands and their consumers -- This work determines the contribution to the information (or potential segmentation) of audiences that the interfaces called “Facebook native applications” have in the database construction, starting off from interaction data and some characteristics from users who had interaction with a Facebook game for this particular case which provides data that can be organized and classified in order to obtain valuable information from the audiences —its interaction with the native application and its demographic information -- Based on these results, it can be demonstrated that the use of Business intelligence tools applied to databases obtained from Facebook native applications has the potential for generating audience information as rich in its information as the amount of it in the database of characteristics and variables of the users that interacted with the native applicationÍtem Configuraciones de lo público en la televisión pública: dinámicas de su conceptualización y dilemas de su operación(Universidad EAFIT, 2011) Castaño Echeverri, Alejandra; Bonilla Veléz, Jorge IvánÍtem La narrativa transmedia en el caso de El Man es Germán: un enfoque semiótico y narratológico(Universidad EAFIT, 2013) Salinas Arboleda, Harold; Vásquez Arias, Mauricio