Examinando por Materia "Logística de exportación"

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    Diseño de un plan exportador para la empresa BonDent S.A.S
    (Universidad EAFIT, 2020) Villa Tabares, Luis Fernando; Guerra Aranguren, María Alexandra; Giraldo Hernández, Gina María
    This methodological report was prepared by means of four phases, in order to design an export plan for the company Bondent S.A.S. The first phase, diagnosis of internationalization, includes a review of the company conditions regarding its productive capacity, the production process control and the financial statements of the years in operation, the marketing strategy and the sales channels. In the second phase, three potential markets are identified using information contained in international trade databases. These three markets are evaluated in terms of political and economic risk, in social, legal and cultural aspects. To evaluate the different criteria in a more objective way, the market intelligence matrix proposed by ProColombia is used. At the end, the result is evaluated with the Manager of the company and focus on the Peruvian market. The third phase includes the review of the export conditions of BonDent's products to Peru, for which the tariff aspects are identified, the wax market in that country is evaluated and the channel and logistics are determined; from these aspects, it gets at a marketing and price strategy. The last phase is the design of strategies by means of a SWOT analysis, which allows generating an action plan and recommendations, that specifically seek to guide the administration of the company in the export process.